Sr. Product Marketing Manager

Peloton•New York, NY

8h•Hybrid

About The Position

Peloton is looking for a Senior Manager, Global Product Marketing, who will be responsible for co-driving the strategy, development and execution of key business initiatives that drive awareness, sales and All Access Member subscriptions. The Senior Product Marketing Manager will be an expert in the Connected Fitness landscape, Peloton’s business and organizational needs, and their target audience’s everyday challenges to help define the opportunity for current and future products. You will balance strategic thinking, synthesizing data from multiple sources, with strong project management skills to lead creating and delivering large, complex, creative campaigns and global go-to-market strategies. This role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide range of teams (Hardware, Product, Design, User Research, Consumer Insights, User Research, Finance, Marketing channels, and more) to define the strategy and lead a cross functional team to deliver results that drive business impact. As the ideal candidate you are energized by defining new opportunities, building and shaping strategy, and delivering executional excellence. Ideally, you have led defining the opportunity for new products and experiences, are an extremely strong project manager who can bring structure to complicated workstreams, has experience or is eager to learn physical product development, and has experience working with software teams to drive growth, adoption and engagement.

Requirements

8+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches
Ability to come up with creative solutions to changing business needs, and seeing them through from strategy to execution
Highly organized, excellent time management skills
Ability to lead and influence cross functional partners to drive results, must cultivate strong relationships within the organization
Ability to work proactively with minimal supervision in a fast-paced environment that requires multi-dimensional marketing
Comfortable pushing forward new strategic thinking, presenting above & across peers
A collaborative mindset — no job is too small or too large

Responsibilities

Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio (experience working with physical product teams to define feature set and pricing is strongly preferred) and drive alignment across all parts of the business
Lead creating positioning and messaging synthesizing quantitative and qualitative insights, and applying that to craft clear and thoughtful briefs to marketing channel owners
Lead large, multichannel, cross-organizational projects and campaigns by proactively bringing together multiple teams across Product, Marketing, Business, Finance and Content and oversee campaign development through to execution
Serve as a strategic thought partner to Product to proactively identify opportunities to further improve our products and software experiences
Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
Consolidate and standardize cross-channel insights and reporting to measure the success of new product initiatives including defining goals and KPIs as well as tracking performance in support of business needs
Elevate the product marketing function by mentoring junior team members and establishing best practices for the function