Sr. Product Marketing Manager

LogicGate•Bellevue, WA

1d•$120,000 - $150,000•Hybrid

About The Position

LogicGate is seeking a Sr. Product Marketing Manager to own the strategic product marketing for a core area of their Risk Cloud® portfolio. This role is responsible for building strategy and messaging from the ground up, shaping positioning, driving go-to-market (GTM) launches, and enhancing competitive positioning. The role acts as a bridge between Product, Sales, and Marketing, translating customer intelligence and AI-driven product capabilities into business growth. The position is hybrid and based in Bellevue, WA.

Requirements

5–8 years of B2B SaaS Product Marketing experience.
Proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio.
Proven history of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation.
Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning.
Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps use and deliver measurable business outcomes.
Strong communication and presentation skills with the confidence to influence senior sales leaders, product executives, and external stakeholders.
Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions.
Enthusiastic about leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers.

Nice To Haves

Familiarity with GRC (Governance, Risk, and Compliance), enterprise risk management, cybersecurity, or regulatory compliance software.
Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester.
Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members.

Responsibilities

Define and own messaging frameworks from the ground up for product areas, validating positioning with customers, market research, and analyst feedback.
Contribute to comprehensive GTM strategies for major product and feature launches, making strategic decisions on timing, audience segmentation, channel mix, and narrative alignment.
Develop strategies for GTM “plays” to drive sales.
Develop deep technical expertise with GRC applications and agents.
Serve as a product expert for the GTM organization and develop/deliver demos.
Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations) and translate insights into actionable GTM strategies.
Design enablement strategies and produce enterprise-ready GTM assets (pitch decks, solution briefs, discovery frameworks, demo guides).
Measure impact through rep adoption, accelerated sales cycles, and win rate improvements.
Conduct direct buyer research, customer interviews, and advisory programs to inform GTM strategy and Product roadmap.
Partner with Product and Marketing leadership on portfolio strategy and actively participate in analyst relations engagements.
Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling.