Sr. Product Marketing Manager - Public Sector

NinjaOne

2d•$150,000 - $185,000•Hybrid

About The Position

As the Sr. Product Marketing Manager for the Public Sector Segment, you will own the go-to-market strategy, positioning, and messaging that drive awareness, adoption, and revenue growth across NinjaOne's Federal, State, Local, and Education (SLED) audiences. You'll collaborate closely with cross-functional teams across Product, Sales, Business Development, and Revenue Marketing to ensure our storytelling, campaigns, and enablement efforts resonate with government IT buyers of all sizes and mission types. This role blends strategy and storytelling, requiring both a deep understanding of public sector buying environments and the ability to translate complex product capabilities into mission-aligned outcomes that help government agencies modernize, secure, and scale their IT operations. You'll report to the Director of Downstream Product Marketing and serve as the primary owner of Public Sector audience messaging that powers campaigns, content, events, and enablement. Location - We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, MD, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference will be given to candidates based in VA or MD or those willing to relocate unassisted. Travel Requirement: Up to 40% representing NinjaOne at key industry events, product launches, and government customer engagements.

Requirements

5+ years of experience in product marketing, particularly in B2B software, IT management, or public sector-focused technology.
With experience in the Public Sector space, you've developed a strong understanding of government buying environments, procurement vehicles, compliance frameworks, and agency IT personas.
Crafting compelling messaging and executing go-to-market strategies is a strength you've honed throughout your career, supported by strong presentation skills and experience influencing audiences at all levels.
You've collaborated closely with sales enablement, content creation, demand generation, and partnerships teams, with particular strength in driving adoption and revenue outcomes.
Translating complex compliance requirements and technical concepts into clear, accessible messaging is something you excel at.
Your experience managing cross-functional projects in dynamic environments has driven consistent results.
Data-driven decision-making is second nature to you, supported by strong analytical skills and market research experience.
Building and scaling processes comes easily to you, ensuring they remain efficient, repeatable, and impactful.
You're naturally drawn to coaching and supporting both sales and agency-facing teams, always approaching it with patience, empathy, and a teacher's mindset.
Helping others understand the nuances of government IT buying excites you, and you believe strong relationships are core to long-term success.
You've used your market insight and influence to help elevate the teams and programs you support.
Tech-Savvy: You are well-versed in using essential tools like Microsoft, Confluence, Highspot, Salesloft, Pardot, Zoom, Asana, and Salesforce.
Embody and lead in NinjaOne's values—Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive.

Nice To Haves

Bonus points if you hold an active security clearance or have prior experience supporting a FedRAMP authorization or CMMC assessment process.

Responsibilities

Act as the voice of the Public Sector market within NinjaOne, grounding messaging in real-world agency needs, compliance requirements, and emerging government IT trends
Own Public Sector buyer and persona insights, including Federal vs. SLED nuances, procurement motions, agency pain points, compliance drivers, and competitive dynamics.
Collaborate with Product and Upstream PMM to translate technical capabilities into clear, differentiated value propositions for Federal, SLED, and regulated-sector IT buyers
Partner with the Public Sector Segment Marketing Leader to ensure all marketing programs are intentional, consistent, and outcome-driven for the government audience
Identify opportunities to evolve NinjaOne's Public Sector positioning and messaging to align with mandates such as zero-trust, FedRAMP, CMMC, and CISA directives
Lead GTM strategy for Public Sector-focused launches, partnering with Product, Sales, and Marketing to drive awareness, adoption, and pipeline growth
Build messaging and tools that help both direct sales and agency-facing teams articulate NinjaOne's differentiated value within government procurement contexts
Partner with the Head of Public Sector Sales and Revenue Enablement to deliver joint workshops, webinars, and training that help government-facing reps navigate complex procurement cycles
Help prioritize and execute the Public Sector roadmap for enablement, campaigns, launches, and field support in partnership with Product, Sales, and Marketing stakeholders.
Develop Public Sector ideal customer profiles, segmentation strategies, and targeting plans to improve focus and execution across Federal and SLED audiences
Create Public Sector-focused enablement content including pitch decks, solution guides, competitive battlecards, objection-handling tools, and agency success stories as well as maintain a reusable PubSec enablement library.
Simplify complex compliance requirements and product capabilities into clear, actionable insights so internal teams can confidently speak to NinjaOne's value in regulated environments
Deliver training and ongoing support for the sales team to ensure alignment with key Public Sector messaging, compliance positioning, and procurement best practices
Build and maintain tools that help articulate product value, including capability statements, agency case studies, and RFP/RFI response frameworks that highlight measurable mission outcomes
Help position NinjaOne as the most trusted IT management platform for modern government IT teams through strategic storytelling and thought leadership
Contribute to industry content such as whitepapers, compliance guides, webinars, community panels, and agency-facing campaigns alongside the Public Sector Segment Leader
Represent NinjaOne at key government IT industry events and in analyst briefings, podcasts, or panels
Cultivate relationships with government IT influencers and agency partners to strengthen NinjaOne's credibility and brand presence across the public sector ecosystem
Monitor market dynamics, regulatory developments, and government buyer feedback to refine positioning and campaign strategy
Track and report performance of Public Sector-focused launches and initiatives, tying results to pipeline, revenue impact, and agency engagement
Maintain and optimize messaging frameworks, campaign BOMs, and enablement tools to ensure consistency across teams and regions
Partner with Revenue Orchestration, Demand Gen, and Segment Marketing to ensure integrated reporting, feedback loops, and continuous improvement
Other duties as needed