Sr. Product Marketing Manager, Platform Positioning

Docusign • San Francisco, CA

1d • Hybrid

About The Position

As the Sr. Product Marketing Manager for Platform Positioning, you will own the strategic narrative, positioning, and messaging for Docusign's Contract Lifecycle Management (CLM) capabilities within the broader Docusign IAM platform. This is a highly visible, cross-functional role at the intersection of product strategy, platform storytelling, and enterprise go-to-market execution. You will serve as the company's primary authority on CLM narrative and messaging-ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Corporate Marketing, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive market. You will also contribute to key analyst relations programs and support strategic company initiatives, including our user conference and Momentum.
This position is an individual contributor role reporting to the Director of Product Marketing.

Requirements

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of owning positioning and messaging for high-growth products or platform portfolios
• Experience with CLM, contract management, or broader enterprise software landscape, translating complex product capabilities into clear, compelling narratives for both technical and non-technical audiences
• Bachelor's degree or equivalent practical experience
• Experience supporting or contributing to analyst relations activities, including briefing preparation, content development, or enablement on analyst rankings and evaluations
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Nice To Haves

• MBA from top tier school or work equivalent
• Experience supporting or contributing to analyst relations programs and familiarity with major evaluation frameworks (e.g., Magic Quadrant, Wave, MarketScape)
• Experience supporting large-scale customer or industry events, such as user conferences
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Self-starter who can accomplish projects with minimal need for supervision
• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for Docusign's CLM capabilities within the IAM platform - serving as the single source of truth across all teams and programs
• Develop and evolve the messaging strategy for CLM, ensuring alignment with the broader platform narrative and Docusign's overarching go-to-market strategy
• Review CLM-related product launches for narrative consistency and a coherent platform message at every release
• Articulate clearly why Docusign's contract management approach is differentiated and how it fits within the broader IAM platform story
• Enable field and cross-functional teams on competitive positioning, competitive differentiation, and platform messaging combining individual features into a larger, compelling narrative that drives enterprise deals and expands adoption
• Contribute to analyst relations programs by supporting briefing preparation, messaging alignment, and presentation content for engagements with firms such as Gartner, Forrester, IDC, and Hackett Group
• Support enablement efforts related to analyst rankings and evaluations (e.g., Magic Quadrant, Wave, MarketScape), helping internal teams understand and communicate what these rankings mean and how to leverage them
• Serve as a contributor to high-impact strategic programs including the company's user conference, Momentum, and Momentum OnTour packaging the platform narrative for executive briefings, customer-facing sessions, and industry events to ensure a consistent message across every high-visibility moment

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior