Senior Product Marketing Manager, Platform

Outreach

3d • $135,000 - $150,000

About The Position

Outreach is seeking an experienced Sr. Product Marketing Manager to bring complex, high-impact governance, security, interoperability, and integration capabilities to market. You will lead the go-to-market strategy and execution for monthly releases and quarterly product launches, building competitive advantage, revenue growth, and product adoption. You will translate innovative offerings into marketable, sellable solutions that deliver unmatched customer experiences and can scale across the globe. You will work in partnership with the broader Product Marketing team to deliver Enterprise-focused customer value, adoption, retention, and growth. At Outreach, AI is part of how we build our product and how we work. In this role, you will bring that mindset to product marketing, using AI to synthesize customer and market insights and draft and refine launch messaging and enablement content, while applying your own judgment to keep everything accurate, differentiated, and on brand. You will also help us explain the AI capabilities of the Outreach platform clearly to customers, partners, and our go-to-market teams.

Requirements

• 6+ years of enterprise platform software experience focused on a highly technical product area that includes governance, interoperability, security, and integration.
• Expertise in defining and executing go-to-market strategies and in the core craft of product marketing, including messaging and positioning, market enablement for GTM teams, customer and event presentations, product launches, and event content.
• Curiosity about AI and a record of learning and adapting quickly, including experimenting with AI tools to improve how you research, create, and launch, and sharing what works with your team.
• Proven ability to influence and align stakeholders, including without direct authority, and to bring a data-informed perspective to decision-making.
• Ability to tell clear, compelling, value-based stories that communicate complex information persuasively and with empathy to diverse audiences.
• Ability to see the big picture and dig into the details, bringing clarity to complexity and turning plans into action.
• Comfort moving quickly and adapting to change, with the curiosity to ask questions and challenge the status quo, and a focus on outcomes for the business, the team, and the customer.

Responsibilities

• Independently lead monthly releases and quarterly go-to-market launches for Platform Services offerings, including complex, high-stakes releases, from strategy through execution.
• Build a strategic GTM plan for each release in close collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams.
• Build deep expertise in the Outreach AI Revenue Platform and its best practices to become a trusted product and customer subject matter expert.
• Collaborate with the Partner team to identify strategic partner integration and co-marketing opportunities.
• Analyze the competitive landscape and develop value propositions, positioning, and messaging that clearly articulate Outreach's differentiators and gaps across Platform features and integrations.
• Deliver a launch content package for each release that equips Marketing, Sales, Partners, and Customer teams to take the offering to market.
• Collaborate with Marketing on event content, product videos, demos, training materials, case studies, campaigns, and public and analyst relations to increase product awareness.
• Share customer feedback with Product and leadership to inform roadmap priorities and recommendations.

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed