Product Marketing Manager, Platform

Alchemy•New York, NY

3d•$160,000 - $200,000

About The Position

Alchemy is seeking a Product Marketing Manager, Platform to lead targeted campaigns across its entire platform, including product launches, new vertical and segment pushes, and ongoing content initiatives. This role offers significant ownership and influence, with a clear path for growth into a Product Marketing Lead position and team building. The successful candidate will be responsible for owning and evolving Alchemy's platform positioning, ensuring all campaigns align with the narrative of Alchemy as a trusted platform for builders. This includes managing campaigns end-to-end, from strategy and tactics to project management, measurement, and reporting. The role also involves owning a pillar of the company's always-on content, focusing on mid- and bottom-funnel work to drive activation and cross-sell. The position requires a deep understanding of individual product areas and the broader platform, enabling the identification of new campaign and market opportunities. Collaboration with DevRel for technical content creation and a creative approach to marketing technical products are also key aspects of this role. The manager will delegate execution tasks while remaining accountable for outcomes, timelines, and results, and will build strong relationships with Product, Engineering, and DevRel teams.

Requirements

Experience selling to developers on a technical, API-first product with a developer dashboard, not a B2B SaaS platform candidates sign up for and self-manage.
A track record of owning a campaign end to end: you can walk through, in detail, how you align stakeholders, launch, measure, and report on a campaign from a template through to results.
Genuine curiosity and a love of learning: going deep on a single product area and wide across an entire platform both excite you.
Creative instincts: you notice good brand and campaign work in the wild, and you bring visual or conceptual ideas that make a technical launch land.
Experience leading a large, high-visibility project end to end, e.g., a website overhaul, a rebrand, or a sales enablement overhaul.
Strong cross-functional operator: Product and Engineering partners trust you and want to work with you again.
Bias for speed and pragmatism: you default to "how do I get this out the door as fast and sharply as possible," not "how do I make this perfect."
Genuine enthusiasm for AI and how it's changing marketing and the developer tools landscape.

Nice To Haves

Experience marketing to enterprise customers, especially financial services.
Breadth of experience marketing to developers across crypto/Web3 verticals.
Experience as a software engineer prior to marketing.
Leadership or management experience, or a clear interest in growing into it.

Responsibilities

Launch targeted campaigns across product launches and new vertical/segment pushes, owning the strategy, the tactics, and the project management from kickoff to report-out.
Own and evolve Alchemy's platform positioning: the throughline that connects every campaign back to Alchemy as a frontier leader built for reliability and performance, backed by real customer stories.
Own a pillar of Alchemy's always-on content cadence, mid- and bottom-funnel work, product launch beats, and activation/cross-sell content, whenever there isn't an active campaign in market.
Go deep on individual product areas and wide across the full platform, building the kind of product and audience understanding that lets you spot the next campaign or market opportunity before anyone asks for it.
Generate and pitch ideas for breaking into new markets and verticals, backed by a real read on the audience and the competitive landscape.
Partner with DevRel to produce the technical content (docs-adjacent explainers, videos, tutorials) that supports a campaign or fills a content gap.
Bring creative, visual thinking to launches that could otherwise be a dry API announcement, pushing for the campaign concept, not just the campaign checklist.
Delegate execution to design, agencies, and other specialists as needed, while remaining accountable for the outcome, the timeline, and the numbers.
Build stakeholder trust across Product, Engineering, and DevRel, so that partner teams want to work with you again.