Lead Product Manager, Marketing Platform

Mindbody

6d•$170,000 - $210,000

About The Position

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology. The fitness and wellness industry is built on consistency and transformation, but it’s challenged by high churn due to seasonality and the ebb and flow of human motivation. We are building the "Motivation Engine" for this industry. Our goal is to help businesses seamlessly attract new clients, convert them through high-value trials, and turn them into lifelong advocates. We are looking for a Lead Product Manager to lead the charge in evolving our current point solutions - messaging automation, AI chatbots, and sales pipeline tools - into a single, unified, world-class CRM. This is a position designed for a PM who loves the craft of product management. You will be responsible for both the high-level strategy of our growth ecosystem and the hands-on execution of our next-generation CRM.

Requirements

7+ years of experience as a hands-on PM, with a proven track record of shipping impactful products from 0 to 1 and scaling them.
Deep understanding of client growth lifecycles and marketing systems. You understand the "leaky bucket" problem and have diverse examples of how you have creatively improved the funnel (or built tools/platforms to enable) within successful Consumer or B2B companies.
You can analyze complex situations, generate nuanced strategic plans, and think end-to-end—from customer opportunity to product design and architecture to distribution and revenue. You have excellent written and verbal communication, and operate collaboratively.

Nice To Haves

Hands-on experience integrating Generative AI into products to solve real-world user problems.

Responsibilities

Directly lead a dedicated squad to envision, build, and launch a unified CRM. You’ll take three separate solutions and weave them into a seamless experience that drives client retention.
Partner closely with Go-To-Market teams to package, price, and position the CRM solution for maximum market impact.
Work with other product and platform teams to ensure the CRM is deeply integrated into the broader Playlist ecosystem, creating a frictionless experience for both business owners and their clients.