Sr. Product Marketing Manager, Core Consumer

Realtor.com Careers•Austin, TX

5h•Hybrid

About The Position

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. We’re looking for a Senior Product Marketing Manager to drive product and go-to-market (GTM) strategy for our Consumer Search and AI-powered experiences. The ideal candidate leverages creative problem-solving and top-tier messaging expertise to guide execution for innovative product launches, pinpoint critical partner opportunities, and navigate an ever-evolving and fast-paced market. We’re looking for someone who can roll-up their sleeves, thrives in ambiguous environments, and is energized by crafting compelling narratives that highlight our differentiated product value propositions. They should also be an AI aficionado and keep up to date on news, trends, and the latest developments in the space. Key Partners will include Product Management, Design, Marketing, Brand and Analytics teams, as well as executive leadership, to lead product messaging and GTM execution for a highly visible portfolio.

Requirements

8+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 3 years in specifically B2C Marketing or Product Marketing.
Bachelor’s degree or equivalent experience
The ability to thrive in a fast-paced and ever-changing environment is a must
Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc), including GTM strategy and execution
Understanding of measuring performance through metrics and KPIs with the ability to tell a story through data
Proficient in use of AI tools for workflow efficiency (Claude, Gemini, etc.)
Proven track record of delivering to schedule and to results
Self-starter with an incredible work ethic and team-first mentality
Excellent organizational skills and ability to own a project start to finish
Excellent communication (both written and verbal) and presentation skills
Attention to detail and organization is paramount with a continuous desire to learn and improve.

Responsibilities

Partner with stakeholders to contribute to product ideation, market-strategy, and opportunity identification
Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more
Conduct market and competitive analyses across key verticals to inform product strategy and positioning
Execute on defined success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation
Communicate with partners both internally and externally to identify and execute on featured-partnerships, co-branded events, and data-backed case studies
Serve as a subject matter expert on http://Realtor.com ’s consumer segmentation, real estate industry trends, AI trends, and the messaging hooks that drive traffic, press, and engagement