Sr. Product Marketing Manager - Campaign GTM, Fire TV

Amazon • Sunnyvale, CA

3d • Onsite

About The Position

Fire TV is one of the top selling streaming media players in the US, Germany, and the UK. Our selection of apps available on the device is growing daily, and we’re looking for a product marketing manager to raise the bar on the content discovery and engagement experience on Fire TV. In this role, you’ll build a deep understanding of Fire TV customers along with the apps available on Fire TV, and you’ll find new ways to surface content to millions of Fire TV customers based on these insights.

We are looking for a Sr. Product Marketing Manager who thrives on orchestrating large-scale, high-visibility campaigns across multiple content categories, has deep expertise in go-to-market strategy for marquee live events, and can align complex cross-functional organizations to deliver breakthrough customer and business outcomes. This is a highly visible and cross-functional role that requires strong strategic thinking, exceptional written communication, and the ability to influence senior leaders across Advertising, Product, Marketing, Business Development, and Business Intelligence teams.

In this role you will own the end-to-end go-to-market strategy for Fire TV's Marquee Moment campaigns — global tentpole events such as the FIFA World Cup, the Olympics, Prime Day and major title releases — working backwards from the customer experience to develop coordinated paid and unpaid marketing plans that maximize engagement, partner investment, and monetization. You will serve as the single-threaded leader for cross-category GTM, partnering with Advertising , Product, Business Development and Marketing to develop comprehensive campaign strategies, help secure partnership with content providers, and write the GTM documents that align leadership and drive execution across teams.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience with customer segmentation, profiling, and targeting
• MBA
• Experience with A/B Testing or Multi-Variate Testing or both
• Experience communicating results to senior leadership
• Experience creating and managing complex, cross-team project plans
• 4+ years of Product Marketing or Integrated Marketing experience.

Responsibilities

• Own end-to-end go-to-market planning for Fire TV's highest-priority live events and tentpole campaigns, defining campaign tiers, investment scenarios, and coordinated marketing packages across on-device and off-device channels.
• Write comprehensive GTM plans that align cross-functional leadership and serve as the plan of record for campaign execution across Advertising, Product, Marketing, and Business Development.
• Serve as the campaign single-threaded leader, orchestrating alignment across multiple organizations, and international teams from strategy through post-campaign retro.
• Build and present proactive co-pitch proposals to content providers and advertisers, spanning tiered investment packages that combine paid placements, editorial amplification, and sponsorship opportunities.
• Define and scale a repeatable framework for identifying marquee events, tiering campaigns, and coordinating global vs. local execution across all marketplaces.
• Define success metrics across customer, partner, and business dimensions, own post-campaign retros, and communicate results to senior leadership.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior