Sr. Product Marketing Manager, Analytics Portfolio

Pendo•Raleigh, NC

1d•$132,200 - $175,000•Hybrid

About The Position

Pendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing, owning the narratives, positioning, and go-to-market motions that drive pipeline and commercial outcomes. It operates as a small, senior team with high ownership, low overhead, and a strong bias toward work that moves the business forward. The product analytics space is being reshaped as AI accelerates product development cycles and raises the stakes for teams trying to understand what users actually do in software. As the Senior Product Marketing Manager for Pendo's Analytics portfolio, you will own go-to-market strategy, messaging, competitive positioning, and pipeline-driving marketing motions. This role requires deep product analytics context, including familiarity with tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms. This is a role based in-office in Raleigh, NC or New York, NY.

Requirements

7+ years of marketing experience, including at least 2–3 years in product marketing for a product analytics, data, or developer-facing platform.
Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, retention curves, event schemas, and instrumentation decisions.
Demonstrated ability to develop and own competitive positioning in a crowded market, translating technical differentiation into buyer-relevant messaging.
Strong writing and content instincts, including the ability to create crisp narratives, sharp positioning documents, and effective launch communications.
AI-native approach to work, using tools such as Claude, ChatGPT, or similar platforms to move faster, pressure-test ideas, and raise the quality of what you ship.

Nice To Haves

Experience working at or alongside a product analytics vendor such as Pendo, Amplitude, Mixpanel, Heap, PostHog, FullStory, or similar.
Experience with PLG go-to-market motions, including self-serve acquisition, freemium conversion, and community-led distribution.
Familiarity with event-based analytics, session replay, funnel analysis, cohort retention, or A/B testing concepts.
Experience building or contributing to analyst relations programs with organizations such as Gartner, Forrester, or G2 in a product analytics or adjacent space.

Responsibilities

Own the messaging, positioning, and talk tracks for the Analytics portfolio. Keep product, sales, marketing, and leadership aligned as the market, product, and competitive landscape evolve.
Build and execute the end-to-end go-to-market plan for the Analytics portfolio. This includes ICP definition, channel strategy, campaign execution, launch moments, and success metrics.
Serve as the in-house expert on competitors such as Amplitude, Mixpanel, Heap, PostHog, and others. Build battlecards, win/loss insights, and positioning that helps sales win late-stage deals.
Define the channel mix and run campaigns that directly support marketing-sourced ARR for the Analytics portfolio. Connect marketing activity to measurable commercial outcomes.
Build and execute analyst and influencer relations for product analytics. Earn Pendo recognition in the spaces where buyers do their research and validate vendor decisions.
Develop enablement that helps revenue teams have sharp, credible conversations with product managers, data analysts, and growth teams. Translate technical differentiation into practical guidance sellers can use.
Partner with product and growth on self-serve activation, freemium-to-paid conversion, and in-product messaging. Help turn trial users into engaged advocates and customers.
Define and own the metrics that connect Analytics marketing activity to pipeline and commercial outcomes. Track signals such as free-to-paid conversion, activation rates, and marketing-sourced ARR.