Sr. Product Marketing Manager, AI & Platform Narrative

Docusign • San Francisco, CA

17h • Hybrid

About The Position

As the Sr. Product Marketing Manager for AI & Platform Narrative, you will own the strategic positioning, differentiation story, and go-to-market narrative for Docusign's AI engine— Iris—and the broader Intelligent Agreement Management (IAM) platform. This is a highly visible, cross-functional role at the intersection of AI strategy, product storytelling, and enterprise go-to-market execution. You will serve as the company's primary AI narrative authority—maintaining Iris and IAM core messaging across all customer-facing and field-facing content, ensuring every launch, campaign, and enablement asset tells a consistent, compelling, and differentiated story. You will partner closely with Product, Sales, Legal, and Field Marketing to build the messaging infrastructure that helps Docusign win in an increasingly competitive AI market.
This position is an individual contributor role reporting to the Sr. Manager, Product Marketing.

Requirements

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios
• Bachelor's degree or equivalent practical experience
• Experience using AI as an integral part of how you work on a daily basis
• Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences
• Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Nice To Haves

• MBA from top tier school or work equivalent
• Experience supporting or contributing to analyst relations programs
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Self-starter who can accomplish projects with minimal need for supervision
• Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
• Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

Responsibilities

• Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for both Docusign Iris and the IAM platform, serving as the single source of truth across all teams and programs
• Review all AI-related product launches for narrative consistency, flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release
• Own AI trust positioning and customer communication in close collaboration with Legal, clearly articulating Docusign's data boundaries, consent controls, and governance framework in a way that builds enterprise confidence
• Articulate clearly why Docusign's AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem
• Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation, combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption
• Serve as a core contributor to high-impact programs, including analyst relations, Momentum, and Momentum OnTour, packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior