Sr. Product Marketing Manager - AI and Agents

Addepar•New York, NY

3d•$127,000 - $199,000

About The Position

Addepar is seeking a Senior Product Marketing Manager to join its expanding Product Marketing team. This role is highly visible and strategic, spanning across the Addepar product portfolio. The successful candidate will be responsible for strengthening the company's AI marketing strategy, driving product adoption and sustained usage, and leading the launch of new native AI and agentic capabilities across the Addepar platform globally. This position requires cross-functional collaboration with product, sales, and other go-to-market teams to drive product positioning, develop AI marketing strategy and storytelling, and serve as a subject matter expert on the AI industry for financial technology. The ideal candidate is excited by the opportunity to work within a key, strategic growth area for the business and support a rapidly growing team of product and go-to-market professionals to accelerate growth and product adoption. They should thrive when combining cross-functional collaboration with outstanding content and resourceful marketing approaches to make a material impact on clients. The role requires someone who is driven, flexible, and can solve problems through resourcefulness, emotional intelligence, and integrity.

Requirements

4-8 years of product marketing experience
Experience with an AI-native B2B SaaS, financial services or fintech preferred
Full stack product marketer with experience launching and positioning native AI and agentic workflows, and developing strong value propositions and associated content
Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

Responsibilities

Develop and execute a comprehensive product marketing and GTM strategy for native AI solutions and workflows in alignment with company and platform goals
Manage the product and feature launch process for new AI and agent capabilities in collaboration with Product, Marketing and GTM teams, ensuring successful market entry and immediate user adoption
Serve as the AI subject matter expert, using market and competitive insights to refine positioning and equip internal teams with the talking points and awareness needed to stay up to date on the latest developments
Build deep working relationships across Product and GTM teams to translate technical AI and agent frameworks into market-ready solutions that drive growth and adoption
Define product positioning and craft compelling product messaging that clearly articulates Addepar’s value proposition in the market and resonates with the target audience
Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions, workflows and use cases
Produce regular thought leadership, educational content and marketing materials to build brand awareness and solidify Addepar’s leadership in the space