AI Product Marketing Manager

Freshworks•San Mateo, CA

2h•$161,000 - $200,000•Hybrid

About The Position

Freshworks is looking for a Product Marketing Manager to help bring the next generation of AI-powered IT service management experiences to market. In this role, you'll partner closely with Product Management, Engineering, Sales, Customer Success, and Demand Generation to launch new AI capabilities, shape customer messaging, and drive adoption across the Freshservice portfolio. This role is ideal for someone who enjoys translating complex AI technology into simple customer value, loves launching new products, and thrives working cross-functionally in a fast-moving SaaS environment. While this role is focused on AI, success comes from understanding how AI solves real IT problems—not just marketing AI for AI's sake.

Requirements

5-8 years of Product Marketing experience in B2B SaaS
Experience launching AI, machine learning, GenAI, Copilot, agentic AI, or other intelligent software capabilities
Strong messaging and positioning skills with the ability to simplify technical concepts for business and technical audiences
A strong bias towards creatively incorporating AI into product marketing workflows
Experience leading cross-functional product launches from planning through execution
Strong partnership with Product Management and Engineering teams
Experience creating customer-facing content and sales enablement materials
Customer-first mindset with strong market research and storytelling skills
Excellent written and verbal communication skills

Responsibilities

Own product marketing for AI capabilities within the Freshservice platform, including positioning, messaging, and launches.
For assigned AI product areas, partner with Product Management throughout the product lifecycle to influence roadmap, define customer value, and prepare launches.
Drive content and external-facing assets that communicate Freshworks' point of view on AI and the uniqueness of our approach.
Develop differentiated messaging that clearly communicates the business value of AI features for IT administrators, IT leaders, and enterprise buyers.
Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR.
Create sales enablement content including presentations, battlecards, FAQs, demos, and competitive messaging.
Develop customer-facing assets including web, content, blogs, videos, webinars, and launch campaigns.
Gather customer insights through interviews, research, and competitive analysis to inform positioning and future product direction.
Partner with Demand Generation and Lifecycle Marketing to drive AI feature awareness, adoption, and customer engagement.
Measure launch success and iterate messaging based on customer feedback, adoption metrics, and market trends.
Stay current on emerging AI technologies and competitive offerings to help shape Freshworks' AI narrative.