Sr. Product Marketing Manager, Agreement Manager

DocusignSan Francisco, CA
Hybrid

About The Position

As the Senior Product Marketing Manager for Agreement Manager, you will own the go-to-market strategy, positioning, and adoption for a foundational feature of Docusign's Intelligent Agreement Management (IAM) platform. Docusign Agreement Manager is an intelligent repository, powered by our AI engine, Docusign Iris. It centralizes executed agreements and automatically transforms them into searchable, actionable data. You will serve as the primary Subject Matter Expert (SME) on the challenges our customers face managing their agreements, and where Docusign delivers value. You will identify priority use cases where we have a right to win and improve the user adoption journey. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close enterprise deals, overcome trust barriers, and expand adoption of our Intelligent Agreement Management (IAM) platform. This position is an individual contributor role reporting to the Director, Platform Product Marketing.

Requirements

  • 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios
  • Bachelor's degree or equivalent practical experience
  • Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams
  • Experience using data for customer insights and recommendations
  • Experience simplifying complex, technical topics for non-technical audiences
  • Highly collaborative, enthusiastic, open, proactive, and results-driven
  • Self-starter who can accomplish projects with minimal need for supervision
  • Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Nice To Haves

  • MBA from top tier school or work equivalent

Responsibilities

  • Own the end-to-end value proposition, differentiated messaging, and customer-facing narrative for Agreement Manager within the broader Docusign IAM platform
  • Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product Bill of Materials (BOM) and ensuring operational alignment across Sales, Marketing, and Success
  • Partner with Sales Enablement to equip global field and partner teams with the pitch decks, demos, competitive battlecards, and training required to effectively showcase Agreement Manager's value
  • Uncover actionable customer usage insights and persona pain points to optimize the buyer journey, drive feature adoption, and feed critical user feedback directly into the Product Management roadmap
  • Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns targeting key industries and buying personas
  • Serve as a core subject matter expert, crafting narratives and delivering presentations for customer conferences, partner summits, and executive briefings

Benefits

  • Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
  • Stock: This role is eligible to receive Restricted Stock Units (RSUs).
  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
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