Sr. Product Marketing Manager

LogicGate•Bellevue, WA

7d•Hybrid

About The Position

LogicGate is seeking a Sr. Product Marketing Manager to own the strategic product marketing strategy for a core area of their Risk Cloud® portfolio. This role involves building strategy and messaging from the ground up, shaping positioning, driving go-to-market (GTM) launches, and enhancing competitive positioning. It serves as a bridge between Product, Sales, and Marketing, translating customer intelligence and AI-driven product capabilities into business growth.

Requirements

5–8 years of B2B SaaS Product Marketing experience, with proven ownership of strategic positioning and messaging frameworks for a dedicated product line or enterprise portfolio.
Proven history of creating GTM strategies and positioning that directly improved pipeline velocity, competitive win rates, and platform differentiation.
Experience building and running systematic competitive research and win/loss programs that influenced active deal strategies and company positioning.
Demonstrated ability to build sales tools (battlecards, pitch decks, buyer guides) that reps actually use and that deliver measurable business outcomes.
Strong communication and presentation skills with the confidence to influence senior sales leaders, product executives, and external stakeholders.
Hands-on experience conducting qualitative and quantitative customer research to validate positioning and value propositions.
Enthusiastic about leveraging emerging AI technologies to streamline marketing execution or experience articulating the value of AI-driven SaaS features to enterprise buyers.

Nice To Haves

Familiarity with GRC (Governance, Risk, and Compliance), enterprise risk management, cybersecurity, or regulatory compliance software.
Prior participation in analyst evaluations, briefings, or report submissions with firms like Gartner or Forrester.
Experience mentoring, coaching, or guiding junior product marketers or cross-functional team members.

Responsibilities

Define Strategic Positioning & Messaging: Develop and own messaging frameworks from the ground up for product areas; validate positioning with customers, market research, and analyst feedback to ensure consistency across all external channels.
Lead End-to-End GTM Strategy: Contribute to comprehensive GTM strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment while developing strategies for GTM “plays” that will drive sales for our products.
Become a Product Expert: Develop deep technical expertise with GRC applications and agents. Serve as a valued contributor in product planning, a product expert for the GTM organization, developing and delivering demos to diverse audiences.
Own Competitive & Market Intelligence: Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations); translate insights into high-impact battlecards and actionable GTM strategies that directly boost win rates.
Drive Sales Enablement Effectiveness: Design enablement strategies and produce compelling, enterprise-ready GTM assets—including pitch decks, solution briefs, discovery frameworks, and demo guides—measuring impact through rep adoption, accelerated sales cycles, and win rate improvements.
Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and Product roadmap direction.
Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy; actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate's market leadership.
Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling.