Sr. Product Marketing Analyst, Content Strategy

American ExpressNew York, NY
Hybrid

About The Position

As Sr. Product Marketing Analyst, Content Strategy, you will play a critical role in bringing product marketing strategies to life through high-quality, customer-facing content. In 2026, as Product & Partner Marketing evolves into a more strategic and performance-driven organization, this role will ensure that content is developed efficiently, aligned to messaging frameworks, and optimized for impact across campaigns and customer journeys. You will work closely with Product Marketing, the Content Strategist, and agency partners to produce compelling assets that support GTM campaigns and customer adoption initiatives. This is a high-growth role that offers exposure to cross-functional teams and the opportunity to build expertise in content development, messaging, and marketing execution.

Requirements

  • Customer-facing content development
  • Messaging frameworks
  • Content optimization
  • GTM campaign support
  • Customer adoption initiatives

Responsibilities

  • Ensure that content is developed efficiently, aligned to messaging frameworks, and optimized for impact across campaigns and customer journeys.
  • Work closely with Product Marketing, the Content Strategist, and agency partners to produce compelling assets that support GTM campaigns and customer adoption initiatives.

Benefits

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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