Sr Product Manager

Hasbro•Burbank, CA

About The Position

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We’re building something new inside our AI Studio, and we’re looking for a Senior Principal Product Manager to help shape it with us. This role sits at the center of a new and constantly evolving business area. The problems are still taking shape, and the roadmap is intentionally incomplete. What excites us is the opportunity to push the boundaries of what stories and characters can be—and to use technology to bring iconic IP to life as interactive, expressive experiences that extend beyond traditional formats. We work where storytelling, imagination, and technology converge. Our focus is on defining and building the core system that transforms characters and worlds from something audiences watch into something they can interact with and engage over time. This work spans both digital and physical products and establishes the foundation for how stories continue, evolve, and scale. This role helps build a new product space and shape how work gets done. You will collaborate closely with engineers, designers, brand leaders and creative partners to deliver work that is visible, impactful, and foundational to how we bring characters to life. Success in this position means turning ambiguity into capabilities that meaningfully transform how characters are experienced.

Requirements

8+ years of product management experience, including work on complex or emerging products.
Experience working in undefined or zero-to-one spaces where direction is still being discovered.
Strong judgment and comfort making decisions with incomplete information.
A structured approach to prioritization, requirements definition, and impact assessment.
Curiosity and a habit of questioning assumptions and validating ideas through evidence.
Experience working with products centered on characters or narratives, narrative systems, or IP-led experiences.
A builder’s approach, with experience taking early concepts from idea to pilot to real-world use.
Exposure to AI-powered technologies or third-party solutions (deep technical expertise is not required).
Comfort collaborating with small teams and external partners in environments where structure is still evolving.

Responsibilities

Define and evolve the product vision for intelligent character interactions, with a focus on what comes next.
Turn open-ended questions into clear priorities by structuring discovery, framing opportunities, and focusing on what matters most.
Explore new concepts through prototypes, pilots, and early releases to learn quickly and guide decisions.
Work with creative, narrative, and brand partners to translate character intent—voice, personality, canon, and emotional truth—into product requirements and technical systems.
Partner with engineers and external development teams by writing clear requirements, setting priorities, and defining success criteria.
Decide when to build internally, partner, or license capabilities, and help develop a thoughtful technology approach over time.
Support delivery and adoption of new capabilities, review outcomes, measure impact, and adjust direction based on what you learn.