Sr. Product Manager - Consumer Deposits Acquisition

Bank of America • Charlotte, NC

17h • Onsite

About The Position

Bank of America is seeking a Senior Product Manager for its Consumer Deposit Products, Transformation & Rewards team. The role is responsible for developing and managing the end-to-end life cycle of highly complex products, including market and competitive research, pricing, strategy, and identifying opportunities to modernize offerings and provide a unified customer experience. Product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

The position will help accelerate consumer deposit acquisition and growth by identifying opportunities across strategic channels, expansion markets, Financial Centers, M&A disruption, and emerging growth initiatives. The Senior Product Manager will use market, competitive, client, and data insights to shape acquisition strategies, offers, value propositions, and BofA Rewards integration, while leading cross-functional execution across Product, Marketing, Digital, Analytics, Technology, and Channel teams. The role will also support ongoing optimization of digital acquisition experiences and emerging capabilities, including LLM-enabled solutions.

This role is based at listed Boston, Massachusetts, and New York, New York locations. Bank of America maintains an in-office culture, with expectations and flexibility based on role responsibilities and business needs. Employees currently working from home may apply, but selected candidates may be required to work onsite. The role is first shift and is scheduled for 40 hours per week.

Requirements

• 7+ years of relevant experience.
• 4–5 years of experience in product management, marketing, digital, or a related field.
• Demonstrated strategic planning and product management skills.
• Strong analytical skills and breadth of view.
• Negotiation skills.
• Self-motivated and adaptable, with the ability to thrive in a fast-paced environment with minimal oversight.
• Strong organizational skills and demonstrated ability to manage and advance multiple initiatives simultaneously.
• Excellent written and verbal communication skills, including experience developing executive-level presentations and deliverables.
• Proficiency in Excel and ability to translate data into actionable insights and recommendations.
• Solid project management capabilities, including managing timelines, deliverables, and cross-functional dependencies.
• Demonstrated success leading cross-functional teams and driving alignment through effective governance and operating routines.

Nice To Haves

• Ability to navigate ambiguity and adapt effectively to changing priorities and circumstances.
• Proactive self-starter who identifies opportunities, brings together partners, and drives change or develops actionable recommendations.
• Results-oriented with a proven track record of delivering strong outcomes and achieving objectives.

Responsibilities

• Identify and create comprehensive product development and deployment plans, including supporting sales training programs and marketing materials for clients and internal teams.
• Oversee products and maintain financials, including investment profiles and profit-and-loss activities such as revenue and profit margins.
• Provide product trend information to sales and marketing teams using knowledge of product functionality, marketplace trends, and the competitive landscape.
• Identify opportunities to streamline or enhance products to meet clients’ existing and future needs and support growth and operational excellence.
• Manage risk by implementing and monitoring effective controls in partnership with key support partners.
• Partner with internal stakeholders to gain insights about markets, clients, and competitors and develop products that address client needs and encourage adoption.
• Develop and influence product strategy, driving products to provide comprehensive solutions across the bank.
• Apply understanding of the business, competitive landscape, and client needs to advance opportunities that accelerate consumer deposit acquisition and growth.
• Use data, analytics, market intelligence, and client insights to identify acquisition trends, opportunities, and performance drivers, and turn findings into actionable strategies and recommendations.
• Develop and optimize acquisition strategies, offers, value propositions, and experiences across key channels, including Financial Centers and Digital.
• Build and maintain relationships with stakeholders and key partners to navigate the organization and deliver initiatives.
• Develop executive communications that simplify complex concepts, explain opportunities, and support decision-making.
• Lead cross-functional execution across Product, Marketing, Digital, Analytics, Technology, and Channel teams to deliver scalable solutions that increase acquisition, deepen client relationships, and support long-term deposit growth.
• Advance digital acquisition experiences through ongoing optimization and emerging capabilities, including LLM-enabled solutions.

Benefits

• Access to paid time off.
• Industry-leading benefits and resources and support for employees.
• Eligible to participate in the annual discretionary incentive plan, with awards based on individual performance and behavior, line-of-business or group contributions, and company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed