Sr. Product Manager - Consumer Deposits Acquisition

Bank of America • Boston, MA

1d • $116,600 - $174,300 • Onsite

About The Position

The Senior Product Manager will develop and manage the end-to-end life cycle for highly complex consumer deposit products, helping accelerate deposit acquisition and growth. The role identifies and activates opportunities across strategic channels, expansion markets, Financial Centers, M&A disruption, and emerging growth initiatives. It uses market, competitive, and client insights to shape acquisition strategies, offers, value propositions, and BofA Rewards integration.

The position leads cross-functional execution across Product, Marketing, Digital, Analytics, Technology, and Channel teams, and advances digital acquisition experiences through ongoing optimization and emerging capabilities, including LLM-enabled solutions. It has significant cross-functional exposure and an opportunity to shape growth and transformation initiatives that deepen client relationships and drive business results.

The role includes product strategy and development, financial and P&L oversight, market and competitor analysis, risk management, and coordination with sales, marketing, operations, implementation, and customer service strategies. Bank of America describes its workplace as having an in-office culture, with flexibility based on role-specific responsibilities and business needs.

Requirements

• Demonstrated strategic planning and product management skills.
• Strong analytical skills with breadth of view.
• Negotiation skills.
• At least 7 years of relevant experience.
• 4–5 years of experience in product management, marketing, digital, or a related field.
• Self-motivated and adaptable, with the ability to thrive in a fast-paced environment with minimal oversight.
• Strong organizational skills and demonstrated ability to manage and advance multiple initiatives simultaneously.
• Excellent written and verbal communication skills, including experience developing executive-level presentations and deliverables.
• Strong analytical skills, proficiency in Excel, and ability to translate data into actionable insights and recommendations.
• Solid project management capabilities, including managing timelines, deliverables, and cross-functional dependencies.
• Demonstrated success leading cross-functional teams and driving alignment through effective governance and operating routines.

Nice To Haves

• Ability to navigate ambiguity and adapt effectively to changing priorities and circumstances.
• Proactive self-starter who identifies opportunities, brings together the right partners, and drives change or develops actionable recommendations.
• Results-oriented, with a proven track record of delivering strong outcomes and achieving objectives.

Responsibilities

• Create comprehensive plans for product development and deployment, including supporting sales training programs and marketing materials that educate clients and internal teams about product capabilities.
• Oversee a set of products and maintain financials, including managing the investment profile and profit-and-loss activities such as revenue and profit margins.
• Provide information on product trends to sales and marketing teams using knowledge of product functionality, marketplace trends, and the competitive landscape.
• Identify opportunities to streamline or enhance product offerings to meet clients’ existing and future needs and support growth and operational excellence.
• Manage risk by implementing and monitoring effective controls in partnership with key support partners.
• Partner with internal stakeholders to gain insights about markets, clients, and competitors and develop products that address client needs and support high adoption.
• Develop and influence product strategy, driving products to provide comprehensive solutions across the bank.
• Apply knowledge of the business, competitive landscape, and client needs to identify and advance opportunities that accelerate consumer deposit acquisition and growth.
• Use data, analytics, market intelligence, and client insights to identify acquisition trends, opportunities, and performance drivers, and translate findings into actionable strategies and recommendations.
• Develop and optimize acquisition strategies, offers, value propositions, and experiences across key channels, including Financial Centers and Digital.
• Build and maintain relationships with stakeholders and key partners to navigate the organization and deliver initiatives.
• Develop executive communications that simplify complex concepts, articulate opportunities, and support decision-making.
• Lead cross-functional execution across Product, Marketing, Digital, Analytics, Technology, and Channel teams to deliver scalable solutions that increase acquisition, deepen client relationships, and support long-term deposit growth.

Benefits

• Industry-leading benefits.
• Access to paid time off.
• Resources and support for employees.
• Eligible to participate in the annual discretionary incentive plan, with awards based on individual performance and behavior, line-of-business or group performance and contributions, and overall company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed