Sr. Product Manager

BaselayerSan Francisco, CA
$210,000 - $290,000Hybrid

About The Position

Baselayer is rebuilding the identity layer for institutions across the United States, creating the most complete business graph in America. This role is for Baselayer's first dedicated Sr. Product Manager, reporting directly to the GM, Agentic Economy. The Product Manager will own the creation, design, and full scoping of new products to expand Baselayer beyond financial institutions into new verticals where business identity is broken. This is a hands-on role involving writing specs, drawing wireframes, partnering with design, and participating in engineering standups. The role also includes owning the existing product surface by setting priorities, sequencing the roadmap, and making daily calls to ensure engineering ships the right things. The day-to-day will be a mix of zero-to-one product definition and disciplined operating cadence on existing products, with a focus on new verticals.

Requirements

  • 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue.
  • Track record working closely with senior engineering leadership (CTO, VP Eng, founding engineers) as a true thought partner, not a ticket-writer.
  • Strong written communication. You write specs, briefs, and one-pagers that move decisions forward without a meeting.
  • Strong opinions on UX and product craft, with the ability to defend them and the humility to update them.
  • Operates with founder-level ownership and urgency. You don't wait to be told what's broken.
  • Comfortable with technical concepts. You can hold your own in architecture conversations without needing to write the code yourself.
  • Bias toward shipping. A v1 in market beats a v3 in a doc.

Nice To Haves

  • Experience taking a product into a new vertical or expanding into adjacent markets.
  • Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance.
  • Worked at an early-stage company where you owned product without the safety net of a PM team.
  • Experience as the first PM hire at a venture-backed startup.

Responsibilities

  • Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec.
  • Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope.
  • Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria.
  • Own the "what" and the "why" so eng and design can own the "how".
  • Write specs that engineers can build from without a dozen follow-up questions.
  • Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early.
  • Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships.
  • Run spec reviews that surface ambiguity before it becomes rework.
  • Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits.
  • Make the daily prioritization calls that keep engineering focused on the highest-leverage work.
  • Build a planning cadence that's predictable for the team and legible to the rest of the company.
  • Kill work that isn't pulling its weight.
  • Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth).
  • Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage.
  • Be the connective tissue between what's being built and what's being sold, supported, and marketed.
  • Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes.

Benefits

  • Flexible PTO
  • Competitive compensation
  • Equity
  • 100% coverage of health, dental, and vision premiums
  • 401(k) with company match
  • $250 monthly gym stipend
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