Sr. Product Manager

GMR Marketing•New Berlin, WI

About The Position

GMR Marketing’s Experience Solutions team is looking for a strategic and driven Sr. Product Manager to help lead the growth and evolution of digital products that power impactful brand and event experiences. In this role, you will oversee the full product lifecycle from discovery and requirements gathering through development, testing, launch, and ongoing optimization. You’ll work closely with cross-functional teams including software engineers, UX/UI designers, QA specialists, clients, and agency leadership to translate business goals into actionable product strategies and development plans. You will thrive in this role if you are highly organized, collaborative, adaptable, and passionate about building innovative digital solutions in fast-paced environments. The ideal candidate brings deep experience with Agile/Scrum methodologies, product roadmap planning, backlog management, stakeholder communication, and modern product management tools such as Jira, Confluence, and AI-assisted workflow platforms. Experience leading complex software initiatives, managing third-party integrations, supporting product marketing efforts, and balancing strategic thinking with hands-on execution is highly valued. If you are a proactive problem-solver who enjoys driving product innovation, improving team processes, and delivering exceptional digital experiences from concept to launch, we’d love to hear from you!

Requirements

Deep experience with Agile/Scrum methodologies
Product roadmap planning
Backlog management
Stakeholder communication
Modern product management tools such as Jira, Confluence, and AI-assisted workflow platforms
Experience leading complex software initiatives
Managing third-party integrations
Supporting product marketing efforts
Balancing strategic thinking with hands-on execution
Proactive problem-solver
Driving product innovation
Improving team processes
Delivering exceptional digital experiences from concept to launch
Product Leadership
Agile Product Management
Strategic Planning & Execution
Cross-Functional Collaboration
Client & Stakeholder Communication
Operational & Process Excellence
Technical & Analytical Mindset
Dynamic Mindset
Self-motivated, resourceful, and detail-oriented

Responsibilities

Lead the strategic direction, planning, and execution of digital products from concept through launch and ongoing enhancement.
Facilitate discovery workshops, define MVPs, prioritize features, maintain product roadmaps, and ensure alignment between business goals, user needs, and technical execution.
Serve as the subject matter expert for assigned products while proactively identifying opportunities for innovation, scalability, and continuous improvement.
Manage product backlogs, user stories, sprint planning, and release execution using Agile/Scrum methodologies and tools such as Jira and Confluence.
Collaborate with development teams to define acceptance criteria, track dependencies, improve workflows, and optimize team velocity while ensuring transparency and alignment across stakeholders.
Translate business strategy into actionable product plans, balancing short-term priorities with long-term vision.
Develop annual roadmaps, measure feature adoption and product success metrics, evaluate market trends and emerging technologies, and present roadmap updates and financial impacts to leadership teams.
Partner closely with internal teams including engineering, QA, UX/UI, project management, marketing, business development, and external vendors to ensure seamless execution and delivery.
Communicate technical concepts clearly to both technical and non-technical audiences while fostering strong working relationships across teams and clients.
Engage directly with clients and stakeholders to gather feedback, align priorities, present solutions, and support onsite event activations as needed.
Advocate for continuous improvement across product development processes, documentation standards, release management, support planning, and team collaboration.
Identify and remove blockers, improve operational efficiency, and ensure tools, workflows, and documentation remain organized, scalable, and effective.
Navigate technical discussions related to software development, integrations, analytics, security compliance, and product architecture.
Use data, user feedback, and performance metrics to inform decision-making and continuously improve the user experience.
Adapt quickly to changing priorities, communicate proactively, and bring a collaborative, solutions-focused approach to complex challenges while maintaining a high standard of quality and accountability.