Sr. Product Manager, News & Hyperlocal CRM
About The Position
Realtor.com® is seeking a Sr. Product Manager, News & Hyperlocal CRM to own the end-to-end strategy, roadmap, and execution for their News & Insights campaigns and hyperlocal communications across email, push, SMS, and in-product surfaces. This role sits at the intersection of editorial content, consumer data, and marketing technology, directly driving engagement, retention, and revenue at scale. The position is a high-ownership individual contributor role on a fast-moving team, requiring close collaboration with Editorial, Economics, Data Science, Machine Learning, MarTech Engineering, and CRM Operations. The role offers a unique opportunity to shape the strategy for how Realtor.com® uses news and hyperlocal data to build relevance with millions of users, managing the personalization infrastructure, data architecture, editorial calendar, and A/B testing roadmap.
Requirements
- 5+ years of product management and/or CRM marketing experience, ideally in a consumer tech or media environment.
- Hands-on experience with email, push notifications, and in-product surfaces (web and app).
- Experience owning or closely partnering on editorial newsletter programs.
- Omnichannel CRM strategy experience — you've used segmentation and behavioral data to drive business outcomes across multiple channels.
- Proven track record designing and interpreting A/B tests on CRM campaigns, and turning results into actionable roadmap decisions.
- Demonstrated ability to present roadmaps and campaign performance to VP and C-suite stakeholders clearly and credibly.
- Fluency with CRM and MarTech tooling; hands-on experience with Braze or Cordial is a strong plus.
- Comfort navigating complex cross-functional environments with engineering, data science, and editorial dependencies.
- Bachelor's degree or equivalent experience; technical or analytics background a plus.
Responsibilities
- Own the product strategy and roadmap for News & Hyperlocal CRM, balancing user experience innovation with revenue and retention goals.
- Define and prioritize experiments, campaigns, and features that drive measurable gains in engagement, LTV, and lead conversion.
- Use competitive intelligence, market trends, and consumer data to identify differentiation opportunities.
- Lead day-to-day execution across editorial campaigns (email, push, in-product), managing the full pipeline from brief to QA to reporting.
- Partner with MarTech Engineering and Marketing Dev Ops on data pipeline requirements and capacity planning.
- Write clear PRDs and briefs; get cross-functional buy-in and drive to launch.
- Develop deep fluency in the consumer data and signals that power CRM journeys — available fields, APIs, segmentation logic, and data architecture.
- Design and interpret A/B tests; translate results into clear recommendations and presentation-ready summaries for senior stakeholders.
- Establish and track KPIs including revenue, engagement, retention, and lead conversion.
- Act as the product lead for cross-functional CRM squads — setting direction, driving accountability, and keeping long-term strategy and near-term execution in sync.
- Serve as the strategic voice of this business line with senior leaders, presenting roadmap direction, business impact, and performance with confidence.
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
