Sr. Product Manager, CRM

Trans Ova Genetics • Watertown, WI

4d • Hybrid

About The Position

URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses. We're seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization. This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise.

Requirements

• Bachelor's degree or equivalent experience
• 5+ years of experience in product management, CRM, enterprise systems, or related disciplines
• Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
• Strong stakeholder management and cross-functional leadership skills
• Ability to translate complex business needs into actionable product solutions

Nice To Haves

• Salesforce experience, including Sales Cloud and/or Service Cloud
• Experience with HubSpot or marketing automation platforms
• Experience operating within multi-brand or global organizations
• Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
• Experience driving organizational adoption and change management

Responsibilities

• Define and execute the CRM product strategy and roadmap
• Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot
• Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities
• Translate business objectives into scalable product capabilities and user experiences
• Drive adoption, governance, and change management to establish CRM as the trusted source of customer information
• Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements
• Measure success through adoption, business outcomes, and continuous product improvement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree