Freelance CRM Specialist, Fox News
About The Position
Fox News is looking for a CRM Specialist to implement and analyze customer communications across all channels: email, push notifications, and In-App Messages. In this role, you will leverage Braze, an email service provider (ESP) to create and execute marketing campaigns. The Specialist will collaborate with Editorial, Creative, Product, and Business Intelligence to ensure customer journeys are accurate and deliver optimal user experiences. The successful candidate will have a solid CRM background. The candidate must have a strong understanding of customer segmentation and decision tree design. The candidate must be analytical and technically inclined. This will be a one-year-long project.
Requirements
- 3+ years’ experience with Braze or similar ESP provider
- Email marketing experience
- Direct response experience is a major plus
- Strong analytical and problem-solving mindset
- Ability to multitask and thrive in a fast-paced environment
- Ability to stay on schedule and hit deadlines
- Technical proficiency in Microsoft Office (PPT, Excel, Outlook), Google Workspace, Airtable, Tableau, Monday, Miro, Slack
Responsibilities
- Create, Q&A, and execute marketing campaigns across all channels including email, push notifications, desktop notifications, and in-app messaging.
- Leverage Braze’s user journey setup, real-time triggers, and segmentation tools to optimize customer experience.
- Monitor campaign performance metrics (e.g., CTR, open rates, conversion rates) and provide actionable insights for continuous improvement.
- Conduct A/B testing to enhance campaign performance and improve customer engagement.
- Recommend targeted customer-centric communications to optimize customer experience.
- Work closely Editorial, Creative, Product, and Business Intelligence.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
