Sr. Product Manager, In-App Content

Adobe•San Francisco, CA

About The Position

The Sr. Product Manager, In-App Content, will guide the creation and distribution of premium, trend-relevant templates, effects, filters, transitions, and motion assets for Adobe Premiere on mobile devices. This role involves working in close coordination alongside the Creative and Product teams to establish the visual style and manage regular content launches in global markets.

Requirements

10+ years of experience in Product Management, video, motion/animation, content creation, or related fields.
A strong sense of design, the ability to partner successfully with creatives, and brand-forward thinking.
Experience editing video, crafting motion graphic animations, and working with templates.
Ability to manage both conceptual and production-level work across global teams.
Solid understanding of social trends (TikTok, Instagram, YouTube Shorts) along with knowledge of cultural nuance for regional content packs.

Responsibilities

Define the content strategy and manage the delivery timeline and ongoing work for in-app template and creative content (audio and video) for Premiere mobile and desktop apps.
Work with colleagues, including our creative team, across Adobe to help define the visual identity and motion language for templates and other in-app assets.
Maintain a high level of craft and originality across templates, transitions, effects, titles, filters, and beyond.
Ensure content is global and represents regional trends and cultural awareness.
Review, provide feedback, and approve all in-app content in advance of release.
Partner with engineering and Adobe's internal creative agency to build workback schedules and direct the daily process.
Study trends and conduct customer research to define monthly themed content packs based on cultural calendars, platform trends, and emerging aesthetics.
Translate research into comprehensive briefs to guide the work of internal and external contributors.
Work in a highly matrixed, cross-functional organization with engineering, product management, marketing, community and social teams, finance, and more.
Understand how the team's work fits into the broader strategy and effectively communicating and collaborating with others will be key to your success.