Sr. Product Line Manager

AQUA-LEISURE RECREATION LLC•Stoughton, MA

7d•Onsite

About The Position

Helio Outdoors is a company with momentum, breathing new life into well-known outdoor brands like Aqua, AIRHEAD, Yukon Charlie’s, Inyo Pools, and Pureline. We serve customers globally through various sales channels including mass merchants, club, value, sporting goods, e-commerce, specialty, and distributors. As our Product Development team expands, we are seeking a seasoned professional to direct and manage critical product assortment requirements. The Senior Product Line Manager will be responsible for launching new products, developing plans for new product offerings, and delivering superior value to customers to increase company revenue and improve margins. This role collaborates closely with a cross-functional team including NPD, industrial design, sales, marketing, finance, sourcing, logistics, and customer service. This in-office position will be based at our headquarters in Stoughton, MA.

Requirements

Ability to work in a team environment with efficient time-management skills and meet targeted goals.
Identify ways to improve business results and communicate opportunities effectively.
Strong analytic skills, including experience with advanced Excel functions (pivot tables / V-Look-up).
Ability to work cross-functionally with various teams and stakeholders (including Asia and outside sales representatives) to foster teamwork, open communication, and alignment across various functions.
Minimum 8 years’ product development experience.
Ability to oversee multiple projects and initiatives concurrently.
Effective communication skills, including the ability to communicate to different audiences both verbally and in writing.
Self-motivated with a keen sense of urgency.
Proven track record of delivering success while operating within a team environment.
Strong project management skills, including the ability to set and adhere to project plans, meet deadlines, prioritize work, follow-up, and manage expectations.
Dynamic presentation skills for internal and external meetings.
Domestic and international travel will be required.
4-year degree required.

Nice To Haves

Experience in sporting goods, seasonal toys, or branded CPG product lines is desired.
Preferred experience in the outdoor sports/recreational consumer products industry.

Responsibilities

Develop the overall strategy for a product category and research new product options to drive sales and achieve targets.
Provide category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions.
Work closely with the sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits, and planograms to promote sales opportunities.
Provide effective promotional materials and may develop special arrangements with vendors to enhance product promotions.
Support the product lifecycle management of existing products and new product development projects.
Research and monitor competitors' products and client feedback for innovative ideas for products and service offerings.
Follow industry developments to identify potential new product opportunities and pricing models.
Collaborate with internal teams to evaluate designs for technical feasibility, identify production requirements, and develop marketing plans and roadmap timelines.
May evaluate product packaging, labeling, and promotional literature designs for compliance with product and safety specifications and regulatory guidelines.
Manage the product line lifecycle from strategic planning to tactical activities.
Evaluate ideas and manage the product development process, including key milestones from planning to product launch through our stage-gate process.
Create product specifications, maintain all records, files, and samples.
Prepare and present business plans justifying new product opportunities and lead cross-functional teams through the new product development cycle.
Develop and maintain a thorough understanding of the competitive landscape, including competitive pricing, features, and specifications.
Determine competitive price positioning for current and new products.
Develop and execute a 3-5 year new product development plan, including price positioning, sales forecast, target cost, and margins in line with company growth objectives to improve new product vitality.
Partner with domestic and overseas manufacturers to launch innovative and superior products each season.
Research existing market conditions and conduct feasibility studies to determine market demand for existing products as well as new products.
Facilitate communication regarding category products and promotional activities to key functional teams.
Report weekly to management on milestones and project updates.
Travel up to 20% to key accounts, vendors, tradeshows, photoshoots, and/or factories overseas.
Other duties as assigned.