Sr. Product Associate – Campaign Orchestration Card Marketing Transformation
About The Position
Join a team modernizing how marketing campaigns move from idea to launch with greater speed, consistency, and control. You will help build orchestration capabilities that reduce manual effort and improve how work is planned, approved, activated, and measured. As a Senior Product Associate Marketing Orchestration in the Card Marketing Transformation team, you help improve the end to end workflow that turns campaign requests into ready to launch experiences across marketing channels. You translate marketer and execution needs into clear requirements and partner with technology, design, data, operations, and control functions to deliver enhancements iteratively. You help strengthen governance and auditability while improving cycle times and reducing rework so we can deliver better, faster marketing for our customers.
Requirements
- Two or more years of experience in product, business analysis, marketing operations, marketing technology, strategy and operations, or program delivery in a cross functional environment
- Demonstrated ability to translate business problems into structured requirements, including user stories, workflow steps, data fields, and acceptance criteria
- Strong written and verbal communication skills, including facilitating working sessions and documenting decisions and outcomes
- Structured problem solving skills, including identifying drivers of rework and proposing practical improvements
- Familiarity with agile delivery practices and tools used for backlog and sprint management
- Ability to collaborate effectively across technology, design, data, operations, and control functions in a matrixed environment
- Comfort managing multiple workstreams, tracking risks and dependencies, and escalating with clear options and tradeoffs
- Ability to create clear process flows and support documentation that enables consistent execution
- Attention to detail and commitment to quality, controls, and traceability in workflows and requirements
Nice To Haves
- Exposure to campaign orchestration or marketing execution workflows from intake through activation and measurement
- Experience supporting activation platforms across channels such as email, push, in app, paid media, or direct mail
- Experience defining operational reporting and workflow performance measures for adoption and efficiency
- Familiarity partnering with governance stakeholders to embed approvals and evidence capture into tools and processes
Responsibilities
- Support roadmap delivery by documenting goals, aligning work to priorities, and tracking progress against defined success measures
- Partner with marketers, channel execution teams, and operations to identify orchestration pain points across handoffs, approvals, decisioning, and activation readiness
- Translate business needs into buildable requirements, including epics, user stories, acceptance criteria, process flows, and data and metadata needs
- Help manage and refine the backlog by organizing work, supporting prioritization artifacts, and participating in sprint planning, grooming, demos, and retrospectives
- Contribute to the design of end to end orchestration workflows by defining workflow states, routing rules, validations, service levels, and exception handling
- Partner with Legal, Regulatory, Risk, and Controls stakeholders to document guardrails, approvals, auditability, and evidence capture within workflows
- Define operational measures such as cycle time, rework rate, defects, and adoption, and support instrumentation and monitoring of workflow performance
- Coordinate cross functional delivery across dependencies, risks, decisions, and timelines, keeping documentation current in agile and collaboration tools
- Produce clear status updates and executive ready readouts highlighting progress, risks, decisions needed, and upcoming milestones
- Support enablement and adoption through training materials, playbooks, release notes, and change management for new features and ways of working
- Drive continuous improvement by analyzing root causes of friction and recommending process or product enhancements
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
