Sr. Partner Marketing Manager

Cockroach Labs•New York, NY

13h•$150,000 - $200,000•Hybrid

About The Position

Category-defining tech. Career-defining work. The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past. Cockroach Labs exists to build what comes next — before the world requires it. We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale. This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real. The Role We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. We're looking for someone with strong partner marketing experience, enough technical fluency to speak credibly about what we build, and a track record of turning partnerships into structured, measurable programs that drive awareness and pipeline. You'll work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs that strengthen CockroachDB's position across cloud, AI, and ISV ecosystems. You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

Requirements

5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
Ability to plan and execute webinars, virtual programs, and partner activations independently
Strong written communication skills and an instinct for what resonates with technical and business audiences
A self-starter mentality

Nice To Haves

Experience marketing within developer or technical ecosystems
Familiarity with databases, distributed systems, or cloud-native infrastructure
Background in AI/ML ecosystem partnerships or ISV marketing
Experience with dev rel or community-building programs

Responsibilities

Own the Partner Marketing Narrative and GTM Motion
Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
Align partner launches and content with the broader integration roadmap and company positioning
Track performance and continuously refine programs based on engagement, awareness, and business impact
Bring Technical Fluency to the Partner Motion
Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room
Drive Cross-Functional Alignment
Partner with alliances, product marketing, and demand gen to build joint programs that scale
Serve as the connective tissue between partner relationships and internal marketing execution
Help the partner team see marketing as a force multiplier by showing up proactively, not reactively