Sr. Omnichannel Marketing Manager

Neurocrine Biosciences • San Diego, CA

1d

About The Position

Responsible for partnering with brand marketing to execute and support omnichannel customer experience and cross-channel engagement initiatives for multiple customer types, including HCPs and consumers. Collaborates closely with Marketing, Insights & Analytics, marketing operations, IT, and agency partners to activate approved omnichannel engagement approaches, ensure accurate execution across channels, and optimize performance using centralized data and insights.

Requirements

• BS/BA degree in marketing, communications, or life sciences. AND 8+ years of experience in digital or omnichannel marketing OR Master's degree in marketing, life sciences or business administration AND 6+ years of similar experience as noted above
• Demonstrated ability to work effectively across brand marketing, analytics, marketing operations, IT, and agency partners to deliver complex omnichannel campaigns
• Strong project and execution management skills, with experience coordinating multiple workstreams, timelines, and stakeholders
• Proven analytical experience to support the monitoring of performance data and campaign-level optimization efforts
• Strong communication, organization, and problem-solving skills, with the ability to navigate ambiguity and drive clarity
• Ability to balance multiple priorities while maintaining attention to detail and quality
• Experience executing omnichannel marketing campaigns across paid media, web, email, and marketing automation
• Understanding of compliance and regulatory concepts governing biopharmaceutical commercial activities, or experience in similarly regulated industries
• Experience supporting marketing in industries with complex buying processes, including B2B or account-based models
• Strong knowledge of marketing fundamentals with the ability to apply brand and customer objectives to campaign execution across defined customer segments, channels, and content approaches
• Ability to assess and synthesize insights to support campaign optimization and executional recommendations, clearly communicating findings to inform data-driven decisions

Responsibilities

• Oversee the implementation and in-flight performance of approved paid media and digital channel plans as part of integrated omnichannel campaigns, identifying executional issues and optimization opportunities
• Manage the tactical execution of key campaigns and pilots, including those that apply to current and newly available omnichannel capabilities
• Partner with marketing operations to execute and test marketing automation campaigns, including email UAT, workflow validation, and deployment
• Own the day-to-day management of omnichannel data centralization for marketing, partnering with IT, data management, and analytics teams to ensure data flows, definitions, and outputs support campaign execution and performance tracking
• Support content and UX execution for web and owned digital properties by providing performance-driven input aligned to customer needs and established SEO, GEO, and AEO best practices
• Collaborate with brand marketing, analytics, marketing operations, IT, and agency partners to coordinate campaign execution, align on roles and timelines, and communicate execution status and key learnings
• Performs other duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level