Sr. MRM- DAM Program Manager

Arthrex•Pelican Bay, FL

11d•Onsite

About The Position

To lead the design, implementation, and optimization of innovative, scalable marketing workflows within the Marketing Resource Management – Digital Asset Management (MRM-DAM) system and other related marketing tools and systems that enhance operational efficiency, ensure data integrity, and support strategic marketing execution across the organization.

Requirements

Bachelor’s degree required, preferably in Marketing.
Five or more years as an administrator, SME, or user of MRM-DAM / MWM software required.
Five or more years of program or project management experience required.
Two or more years of workflow optimization experience or Sigma certification required.
Experience managing or overseeing the management of large volumes of digital assets within a MRM-DAM system or MWM system is required.
Experience collaborating with cross-functional teams and effectively coordinating activities to achieve desired results is required.
Roadmap development and management.
Technical use case development.
Workflow design and task analysis.
Project management.
Understand backlog management & prioritization concepts.
Vendor relationship management.
Excellent listening skills, including the ability to effectively identify and isolate customers concerns regarding workflow process bottlenecks and technical functionality pain points is required.
Excellent written and oral communication skills is required.
Strong knowledge of marketing processes, including project request intake and asset creation, approval, and storage is required.
Knowledge of marketing asset management is required.
Ability to collaborate effectively with cross-functional teams across Marketing, Creatives, and IT departments and other stakeholders is required.
Proficiency using data to assess the value of process and/or functionality change requests and prioritization of improvement work is required.

Nice To Haves

Master’s degree preferred.
Five or more years of experience as a direct manager preferred.
Five or more years in Digital Asset Management, content operations, and marketing technology preferred.
Experience in medical devices, pharmaceutical, life sciences or other regulated industry preferred.
Knowledge of Aprimo and Jira as MRM / MWM / project management platforms is strongly preferred.

Responsibilities

Understand and oversee workflows and key processes that are utilized in the creation, review and approval, distribution and cataloging of marketing assets.
Meet regularly with key stakeholders in other departments and global regions to understand their specific needs and requests that leverage the MRM-DAM system and other marketing tools.
Be a user who, if not out of the gate, strives to become functional expert in the MRM-DAM system and other project management tools.
Develop and maintain project management processes and tools.
Occasionally work with external consultants and vendors to identify and implement functionality that improves the efficiency of Marketing business processes.
Responsible for ensuring systems and workflows are in compliance with applicable Federal health care programs and FDA requirements, as well as Arthrex policies and procedures.
Implement and oversee streamlined workflows within the MRM-DAM program and Marketing Work Management (MWM) ecosystem to manage project timelines, approvals, and collaboration between creative teams, marketing managers, and other stakeholders.
Oversee integrations with various marketing technology platforms to streamline data flow and improve overall marketing operations performance.
Navigate conversations with the Marketing department, stakeholders, IT, and external vendors.
Create and communicate business cases for continuous improvement of the MRM-DAM asset management experience and the MWM ecosystem.
Stay aligned with the functional roadmap of the MWM ecosystem, to ensure that resources are prioritized implementing new features and functionality that will bring the most value to the program stakeholders.
Define requirements for DAM metadata, taxonomy, asset types, permissions, and workflows and partner with internal DAM SME(s) and IT teams to deploy changes.
Drive prioritization of MWM platform needs of various groups, including the marketing department, and work closely with Product Owner and IT to jointly manage a cohesive program roadmap for MRM-DAM and related tools.
Work closely with Product Owner, Business Analysts, and the IT department to provide clarification on functional and build requirements.
Advocate for data-based decision-making methodologies for requested enhancements and features.
Focus on operational performance measures and productivity.
May manage one or more direct reports.