15F51 - Sr Mgr Social Media

AAA-The Auto Club Group • Chicago, IL

3d • Remote

About The Position

The Senior Manager, Social Media is responsible for defining and leading the enterprise-wide social media vision, strategy, and operating model. This role ensures social media drives brand growth, audience engagement, customer acquisition, retention, and integrated marketing outcomes across established and emerging platforms. Working closely with Integrated Marketing, Brand, Media, Public Relations, Analytics, Paid Media, and Content teams, this role translates enterprise marketing priorities into scalable, measurable, and future-ready social media strategies. This role also leads governance, AI-enabled workflows, influencer strategy, agency partnerships, and social operations to ensure consistent, on-brand, and data-informed execution across the organization.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Enterprise social media strategy and channel portfolio management
• Social media governance, accreditation, and brand safety standards
• AI-enabled content workflows and automation tools
• Social listening, sentiment analysis, and performance measurement frameworks
• Integrated marketing ecosystems and cross-channel measurement
• Strategic and systems thinking across complex organizations
• Advanced understanding of social platforms, trends, and audience behavior
• Data-informed decision making and insight translation
• Cross-functional leadership and executive stakeholder influence
• Agency, influencer, and partner management
• Clear communication and strategic storytelling
• Proven experience leading enterprise social and content strategy within a large organization or agency environment.
• Deep expertise in editorial planning, integrated campaigns, and social performance optimization.
• Experience leading community management, moderation, and customer care escalation workflows.
• Strong understanding of SEO fundamentals, analytics frameworks, AI-enabled content operations, and social performance optimization.
• Ability to influence senior stakeholders and operate effectively in a highly matrixed organization.
• Demonstrated success connecting social strategy to measurable business outcomes, including engagement, brand growth, acquisition, retention, and performance improvement.

Nice To Haves

• Experience building or transforming in-house social media capabilities.
• Experience operating in highly regulated or brand-sensitive environments.
• Familiarity with emerging platforms and creator economy best practices.
• Experience supporting distributed teams, field organizations, or agent networks.

Responsibilities

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact.
• Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies.
• Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization.
• Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations.
• Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation.
• Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva.
• Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.
• Define and evolve enterprise-wide social media strategy across all channels.
• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
• Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
• Participate in after-hours social monitoring and escalation management when necessary.
• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• Translate social performance insights into actionable business recommendations and optimization strategies.
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
• Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.
• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.
• Oversee social listening platforms, dashboards, analytics, and reporting frameworks.
• Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment.
• Ensure responsible and effective use of AI and automation technologies across the social ecosystem.
• Own enterprise influencer and creator strategy.
• Lead the transition of influencer programs in-house.
• Establish governance, KPIs, agency standards, and performance evaluation processes.
• Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.
• Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution.
• Lead and influence cross-functional stakeholders across a highly matrixed organization.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Benefits

• The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 13+ million members and customers across 14 states and 2 U.S. territories through the AAA, Meemic and Fremont brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior