Sr. Media Strategy Manager

Xero•New York, NY

3d•Hybrid

About The Position

As a Senior Media Strategy Manager, you will lead the development and execution of our in-house media strategy practice. You will focus on crafting mid and upper-funnel digital marketing campaigns that strengthen our brand presence and drive meaningful engagement. By translating regional business objectives into effective media opportunities, you will ensure our marketing efforts deliver clear results and help small businesses thrive. You will play a vital part in shaping how we communicate our value to customers globally. Your work in digital media planning and optimisation will help maximise the return on investment across multiple markets, ensuring our brand remains a helpful and beautiful presence in the lives of our community.

Requirements

Deep media knowledge across major digital channels including paid social, CTV, and audio.
Background in a tech or SaaS organization, ideally managing media for complex customer journeys.
Thorough understanding of digital media planning, buying, and optimisation techniques.
Experience implementing media tracking technologies and using analytics to drive decision-making.
Strategic mindset to managing external agency relationships.

Nice To Haves

Enjoy collaborating across diverse teams to execute complex media plans in various global markets.

Responsibilities

Lead the development and execution of the in-house media strategy practice.
Craft mid and upper-funnel digital marketing campaigns.
Translate regional business objectives into effective media opportunities.
Integrate offline and online media channels into cohesive plans.
Develop a media strategy learning agenda and planning principles.
Partner with finance and forecasting teams to manage media channel spend and performance projections.
Collaborate with analytics and brand teams to implement and refine brand marketing measurement frameworks.
Manage external agency relationships and performance reviews.