Sr Manager, Media Strategy
Post Consumer Brands•Lakeville, MN
•Hybrid
About The Position
Post Consumer Brands is seeking a Senior Media Manager to lead a team of media experts and support the strategy, build, and execution of data-driven marketing programs for PCB’s portfolio of brands. Leading all aspects of media including strategizing, measuring and optimizing media programs across both the pet & grocery categories is a key part of this role. Proven ability to lead a team and drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Requirements
- BA required. Marketing, Communications, or Journalism preferred.
- 5-7 years marketing, media planning, and/or strategy experience
- At least 3 years leading teams, experience leading people leaders is a plus
- Digital experience on agency or client side required
- Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
- Transparency: are direct, factual, and straight-forward
- Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
- Public Speaking: ability to influence cross-functional teams and communicate data to stakeholders
- Critical thinker with strong, proven analytical skills
- Detail oriented with excellent organization skills
- Experience in multiple digital media channels, search, programmatic and social experience preferred
- The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
- Excellent written, communication, and presentation skills
Responsibilities
- Lead a team of 4+ high achieving media experts
- Direct and develop talent
- Influence and educate cross-functional stakeholders on media investment strategies by brand
- Work closely with cross-functional teams including brand, sales, marketing communications and insights
- Partner with brand teams to guide A&C investments and educate teams on media impact to sales and goals
- Combine brand insights with sales priorities to create media investment scenarios
- Partner with agency to define campaign KPIs and measurement approach by the consumer funnel
- Educate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc
- Lead and serve as media point-of-contact for annual planning workstreams across all brands
- Develop full funnel media campaigns across all brands
- Plan media budgets across wide variety of channels including TV, OLV, display, paid social, retail media, search and national promotions
- Present planning milestones and gain approval from key leadership stakeholders
- Set measurement goals for media spend by channel and across the full funnel
- Translate data into actionable insights, identifying opportunities and risks
- Educate and communicate impact of media programs to the broader organization
- Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
- Partner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
- Lead process for creative optimizations & testing strategies, including A/B testing at the channel level
- Lead process for audience optimizations & testing strategies
- Lead process for new channel testing
Benefits
- 20% Short Term Incentive Bonus eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Manager
