Sr. Media Specialist- Retail Media

Albertsons • Pleasanton, CA

3d • Hybrid

About The Position

Albertsons Media Collective is a tech-centric, people-focused retail media network. Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons. Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, every place through the moments that matter most. We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality. Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

Requirements

• Possesses a solutions-oriented mindset, solves complex problems or issues and takes a broad perspective to identify solutions and best practices
• Collaborates effectively across departments
• Can function independently & effectively manage up, e.g. if needed raising key decision points for manager discussion to arrive at optimal solution
• Is able to operate at volume with effective prioritization rooted in maximizing business impact
• Provides and is open to feedback
• Based on business opportunities, develops thought leadership to management and business leaders.
• Bachelor's degree (preferred in Business or Marketing) or equivalent experience
• 6-7 plus years of experience in digital media planning and execution
• End to end planning mindset – how do we do the optimal media approach at scale & deliver results
• Innovative thinker & problem solver
• Requires an individual that works well in a team-based, fast-paced, detail-oriented environment.
• Strong troubleshooting skill and oversight of the implementation and integration of new emerging tools and/or technologies that will enable Albertsons Media Collective to work effectively and efficiently
• Media knowledge: detailed understanding of assessing target audiences, media planning and buying techniques, evaluation of media performance and digital ecosystem acumen (ex. Understanding of ad tech)

Responsibilities

• Expert organizational skills, great attention to detail and ability to implement and meet deadlines and manage multiple campaign
• Curate omni-channel media plans aligned to Collective best practices and with strong media rational to drive CPG campaign performance
• Contribute to the development of annual Communications Plans, Key Narratives and Metrics inclusive of client or tier specific learning agenda
• Ensure cohesive narrative/actionable media insights and next steps within Quarterly Business Reviews to generate incremental opportunities to influence sales or incremental sales for category growth
• Review, pressure test, and interpret campaign briefs with corresponding media strategy
• Contribute to Collective's new product roadmaps, playbooks and marketing materials with media expertise
• Develop performance best practices + training materials to educate cross teams for your defined book of business
• Support Sales and Account Management teams in closing business by providing media expertise
• Partner with analytics team to deliver insights & recommendations to tell a story rooted in data tied to the media strategy
• Stay up to date with competitive landscape, industry (especially Retail Media) and digital advertising trends to influence future product offerings and ways of working
• Strong stakeholder management and communication aptitude with Product Management, Technology, Sales and Account Management, Audience, Measurement, Clients and MarTech / AdTech vendor partners

Benefits

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay).
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve

What This Job Offers

• Job Type: Full-time
• Career Level: Senior