Media Specialist

City of Barstow•City Hall, CA

3d•Hybrid

About The Position

Under general supervision, the Media Specialist supports the City’s communications and media efforts by assisting with the creation, coordination, scheduling, and posting of digital content for City platforms. This position assists with photography, videography, social media, local cable channel, and website content to help promote City programs, services, meetings, events, and public information. This is an internal promotional opportunity only, and candidates must be current employees of the City of Barstow.

Requirements

Associate's degree in Digital Media, Communications, Marketing, or a related field.
Three (3) years of experience in social media, digital content, graphic design, photography, videography, website updates, marketing, public information, administrative support, or a closely related field.
Valid state-issued Driver’s License and a good driving record.

Nice To Haves

Coursework or training in communications, digital media, marketing, graphic design, journalism, public relations, or a related field is desirable.

Responsibilities

Creates and posts approved content for City social media platforms, website pages, local cable channel, YouTube, and other digital communication tools.
Attends City events, meetings, programs, and activities to capture photographs and video for use in City communications and promotional materials.
Conducts basic photo and video editing, including resizing images, preparing clips, adding captions, and organizing media files.
Creates basic graphics, flyers, social media posts, and other visual materials using approved templates and brand guidelines.
Assists with scheduling and maintaining a consistent flow of content for City communication platforms.
Supports City Council meetings, commission meetings, and other public meetings by assisting with media room, chamber dais, audio/visual, recording, or livestream-related needs as directed.
Uploads and organizes approved video content for YouTube, the local cable channel, Cablecast, and other City platforms.
Conducts routine website updates, including posting approved announcements, flyers, meeting information, links, and other public-facing content.
Monitors City social media platforms for routine activity and routes questions, comments, or concerns to the appropriate staff member or department.
Tracks basic social media and website performance data, including views, reach, engagement, and other available analytics.
Coordinates with City departments to gather accurate information, photos, event details, and updates for public communication materials.
Maintains organized digital files, including photos, videos, graphics, logos, templates, and other media assets.
Ensures content follows City branding, accessibility standards, public communication guidelines, and approved messaging.
Provides general administrative and clerical support related to communications, media, and public information projects.
Performs other related duties as assigned.