Specialist - Media

The Wendy's Company•Dublin, OH

3d•$63,000 - $107,000•Hybrid

About The Position

Supports the Media Manager and team fully in the development, execution, and optimization of national media campaigns to achieve marketing and communication goals and brand growth. This role involves implementing and coordinating media buys, monitoring campaign performance, and ensuring brand consistency in all media executions. The Media Specialist works closely with internal teams and external vendors to deliver effective, data-driven campaigns that engage target audiences. Strong organizational skills, attention to detail, and knowledge of digital and traditional media channels are essential.

Requirements

Bachelors Degree is required
Marketing, Advertising, Business Administration or Communications preferred
Understanding of national and local media planning and buying practices
1-2 years of related experience in media with a media or full-service advertising agency
Strong attention to detail, creative thinking, excellent communication skills, multi-tasker, ability to work in a fast-paced environment
Experience with both marketing resources and tools, as well as partnership building

Responsibilities

Support the manager in development, implementation, execution, and ongoing optimization surrounding campaign tactics for General Market and Hispanic Market national media and local test campaigns
Collaborate with internal teams and external partners to align paid media efforts with overall marketing goals and maintain momentum across complex workstreams to ensure timely launches and ongoing opportunities for campaign development
Monitor and analyze campaign performance metrics to inform future allocations and optimizations as well as lead opportunities around A/B testing strategies and opportunistic
Assist with vendor and partner relationship management and coordination
Lead onboarding and management of enhanced data capabilities and activation
Facilitate billing reconciliations and lead budget tracking and management
Stay updated on platform changes, trends, and best practices