Sr Media Associate

Mattel•El Segundo, CA

19h

About The Position

The Sr. Media Associate plays an essential role in supporting Mattel’s Marketing & Communication plans across a category of brands. They will assist across US & Canada media planning and strategy. The ideal candidate will have a natural interest in media, analytics, reporting and data insights – with an eye for detail. They will collaborate with multiple internal groups across Mattel, as well as external agency partners.

Requirements

Bachelor's Degree required
2+ years in a media role required.
Must have passion for media, marketing, and data insights
Proficiency in Microsoft suite, particularly Excel and Power point
Excellent verbal and written communications
Detail oriented and organized
A team player who can prioritize and juggle multiple tasks, work in a fast-paced environment, and collaborate with multiple partner groups
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Nice To Haves

Previous billing experience helpful
Previous experience with Media Competitive Reporting Tools a plus (ex: Vivvix/Numerator, Ad Intel, Kantar, etc.)

Responsibilities

Support US/Canada Media team in development, execution and monitoring of Media plans across a category of Mattel brands.
Translate Global Strategy into actionable media plans across US & Canada.
Review agency recommendations for partners and tactics and provide feedback to ensure alignment with Global Strategy.
Own Media Competitive Reporting relationships with partners like MediaRadar and Pathmatics.
Inform the broader organization on the competitive landscape through quarterly Competitive asset and reporting review.
Collaborate cross functionally between internal Mattel teams to ensure holistic execution of media plans.
Support oversight of agency’s trafficking process across multiple internal Mattel teams and external agencies.
Monitor and optimize plans to meet delivery goals across all partners & campaigns.
Analyze media performance data. Interpret & translate the data into actionable insights for internal Mattel teams.
Facilitate flawless execution across channels, through close alignment on pacing & delivery (in conjunction with the Manager/Associate Manager).
Maintain Media vendor relationships and schedule partner meetings to support media team and expand industry knowledge.
Manage Mattel's advertising memberships (ANA, Ad Age), including day-to-day administration, partner communications, and sharing relevant resources with internal teams.
Coordinate weekly Flowchart reviews and identify opportunities to improve visibility into plan changes and workflow efficiency.