Sr Associate Director, Social Media
About The Position
This role is responsible for leading the day-to-day execution and optimization of the firm’s global social media presence. The Sr Associate Director will be accountable for delivery, performance, and continuous improvement across all social media channels. This position involves supporting and operationalizing the global social media strategy, translating direction into clear plans, workflows, and high-quality execution across regions. A key aspect of the role is building and maintaining scalable systems, including workflows, governance, approvals, and global operating frameworks to ensure efficient and consistent delivery. The role requires managing multiple priorities with strong project management discipline, ensuring timelines, outputs, and stakeholders are aligned in a fast-paced environment. Driving execution excellence, including socialisation of plans, documentation, compliance recordkeeping, and consistent KPI tracking and reporting is crucial. The position demands deep platform expertise, with LinkedIn as the firm’s primary channel, supported by strong working knowledge of Instagram, TikTok, Meta, and YouTube Shorts. The role involves optimizing content for social media performance, advising on format, structure, and platform-specific best practices to maximize engagement and reach. Applying AI tools and emerging technologies to improve efficiency, scale content production, and enhance campaign effectiveness is expected. The candidate must navigate complex environments with confidence, balancing regulatory requirements, stakeholder needs, and platform dynamics. Collaboration with cross-functional teams such as Advertising, Content, Brand, Product, and regional teams is essential to ensure social activity supports broader business and marketing priorities. Maintaining strong commercial awareness, proactively monitoring competitor activity, industry trends, and social listening insights to inform recommendations and execution is also a key responsibility.
Requirements
- Three or more years of social media strategy or digital marketing experience
- Deep knowledge of LinkedIn, Instagram, Meta platforms, YouTube, and familiarity with emerging platforms
- Proven ability to define strategy, deliver results, and communicate effectively across organizational levels
- Strong writing skills and advanced understanding of brand storytelling
- Ability to collaborate across a matrixed organization and communicate with clarity, confidence, and flexibility
- Strong understanding of compliance requirements and regulated content workflows
Nice To Haves
- Experience in financial services or other regulated industries strongly preferred.
- Experience guiding creative teams and partners on visual standards, photo selection, and best practices for social media.
- Organizational skills, with the capacity to prioritize and work across multiple projects
Responsibilities
- Lead the day-to-day execution and optimisation of the firm’s global social media presence, with accountability for delivery, performance, and continuous improvement across channels
- Support and operationalise global social media strategy, translating direction into clear plans, workflows, and high-quality execution across regions
- Build and maintain scalable systems, including workflows, governance, approvals, and global operating frameworks that enable efficient, consistent delivery
- Manage multiple priorities with strong project management discipline, ensuring timelines, outputs, and stakeholders are aligned in a fast-paced environment
- Drive execution excellence, including socialisation of plans, documentation, compliance recordkeeping, and consistent KPI tracking and reporting
- Bring deep platform expertise, with LinkedIn as the firm’s primary channel, supported by strong working knowledge of Instagram, TikTok, Meta, and YouTube Shorts
- Optimise content for social media performance, advising on format, structure, and platform-specific best practices to maximise engagement and reach
- Apply AI tools and emerging technologies to improve efficiency, scale content production, and enhance campaign effectiveness
- Navigate complex environments with confidence, balancing regulatory requirements, stakeholder needs, and platform dynamics
- Partner cross-functionally with Advertising, Content, Brand, Product, and regional teams to ensure social activity supports broader business and marketing priorities
- Maintain strong commercial awareness, proactively monitoring competitor activity, industry trends, and social listening insights to inform recommendations and execution
Benefits
- Hybrid working and reasonable accommodations
- Generous Holiday policies
- Paid volunteer time to step away from your desk and into the community
- Support to grow through professional development courses, tuition/qualification reimbursement and more
- Maternal/paternal leave benefits and family services
- Complimentary subscription to Headspace – the mindfulness app
- Corporate membership to ClassPass and other health and well-being benefits
- Unique employee events and programs including a 14er challenge
- Complimentary beverages, snacks and all employee Happy Hours
- Annual discretionary bonus award from the profit pool
- Competitive compensation
- Pension/retirement plans
- Various health, wellbeing and lifestyle benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
