Sr Media Specialist

Vericast•San Antonio, TX

7h•Hybrid

About The Position

The Senior Media Specialist is a hands-on digital media expert responsible for creating, executing, optimizing, and analyzing complex multi-channel campaigns. This role combines deep platform expertise with strong analytical skills to drive performance across Google, Bing, AI-powered search. The position also serves as a technical subject matter expert (SME), supporting client conversations, mentoring colleagues, and contributing to performance marketing capabilities and innovation. This role requires proven hands-on-keyboard expertise in sophisticated campaign management, and the ability to support strategic initiatives centered around multi-channel advertising.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field required
5–7 years of experience in digital media or performance marketing
Hands-on experience with Google, Bing, AI-powered search
Proven track record of campaign execution and performance optimization
Experience presenting to clients or senior stakeholders
Technical Expertise: Google, Bing, AI-powered search
Analytics: Strong data analysis, testing, and performance optimization skills
Strategic Thinking: Ability to connect campaign performance to business outcomes
Communication: Strong client-facing presentation and storytelling skills
Collaboration: Cross-functional partnership and mentorship
Attention to Detail: High accuracy in campaign setup and QA processes
Compliance Awareness: Understanding of regulatory and privacy requirements
Adaptability: Continuous learning and ability to operate in a fast-paced environment

Nice To Haves

Advanced degree (MBA/Master’s) preferred but not required
Financial services marketing experience preferred
Experience with integrations, APIs, or MarTech stacks preferred

Responsibilities

Build, launch, and manage campaigns- Google, Bing, AI-powered search
Configure advanced targeting, tracking, and attribution frameworks
Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
Troubleshoot and resolve technical campaign issues
Ensure high-quality campaign setup and execution standards
Analyze campaign performance -Google, Bing, AI-powered search
Develop insights and actionable recommendations
Design and execute testing frameworks (A/B, multivariate, incrementality)
Scale successful strategies and document best practices
Present performance insights and recommendations to clients in a clear, accessible way
Provide technical expertise on client calls and during media planning
Support proposal development with feasibility assessments and timelines
Stay current on platform changes, new features, and industry trends
Support platform evaluations, vendor engagement, and pilot programs
Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams
Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success
Develop and maintain documentation, SOPs, and training materials
Mentor and support team members on campaign execution and optimization
Ensure campaigns comply with financial services regulations and data privacy requirements
Review campaign setups for risk and adherence to platform policies
Maintain compliance documentation and support audit processes