Sr Marketing Specialist, Rental- onsite in Charlotte

Carolina CAT - Construction•Charlotte, NC

3d•Onsite

About The Position

Carolina Cat is seeking a Senior Marketing Specialist - Rentals to join their team. This role is responsible for developing, executing, and monitoring strategic marketing initiatives to support the growth of the Rentals organization. The specialist will focus on increasing awareness and preference for Carolina Cat Rentals products among key decision-makers in the construction and contractor sectors. This involves translating data into actionable marketing plans, understanding customer needs, and developing campaigns for upselling, cross-selling, and driving sales. The role requires strong attention to detail, organizational skills, and the ability to manage multiple initiatives simultaneously. Excellent communication and relationship-building skills are essential for collaborating across departments and with external parties. Both creative thinking and analytical capabilities are critical for monitoring campaign performance, proposing improvements, and driving marketing effectiveness. The position reports to the Senior Marketing Manager and is based in Charlotte, NC.

Requirements

Construction equipment rentals experience required
Experience in B2B product marketing or product management
Understanding of traditional and emerging marketing channels
Proficient in problem-solving and strategic, critical thinking
Professional judgement and decision-making ability
Data mining and analysis skills to effectively report key performance indicators, forecast performance, and identify trends and challenges
Ability to think creatively and innovatively
A high level of diligence and good organizational skills
Effective written and verbal communication skills
Able to interpret business needs and opportunities into strategic marketing action and support
Experience working with a Sales team
Bachelor’s degree in marketing, business, communications or equivalent with three or more years of experience in B2B product marketing required.
Advanced in Excel (pivot table, vlookup, data visualization, etc.), Word, PowerPoint, Smartsheet, PowerBI, and prior experience using CRM tools.

Responsibilities

Assist with the development and implementation of marketing strategies for assigned business units through strategic marketing campaigns to drive brand awareness, market saturation, and deliver superb customer experiences.
Support marketing and sales departments through collaboration, ensuring alignment with internal and external stakeholders during implementation of marketing campaigns, projects, and/or initiatives.
Develop and drive successful go-to-market plans to include identifying customer needs and market trends, conducting market research and competitive analysis, identifying growth opportunities, and developing compelling messaging and positioning for our products and solutions (new and sustaining).
Create and implement marketing campaigns to drive customer engagement and adoption; assisting with pipeline build and promotions.
Develop and execute lead generation initiatives, including but not limited to content marketing, webinars, events, and partnerships.
Drive the creation of high-quality content, highlighting cost savings, equipment availability, and access to the latest models across digital and traditional channels.
Present marketing strategies to executive management, business unit managers, and/or sales representatives.
Collaborate with the digital marketing team to manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement.
Work in partnership with the Sales team with the necessary tools, materials, and resources to effectively communicate value proposition to customers.
Support overall marketing function through the attendance of marketing and sales events and/or meetings with OEM, business units, vendors, etc.
Provide weekly progress reports on marketing campaigns, projects, and/or initiatives, utilizing KPIs.
Assist in analyzing effectiveness of marketing campaigns, identifying opportunities for improvement and innovation.
Stay abreast of market trends in the industry and/or territory.
Responsible for advertising and event budget recommendations and/or allocations.
Maintain industry knowledge to support development of strategic marketing campaigns through attendance of training opportunities and/or research.
Other duties as assigned.