Sr. Marketing Sales Analyst
About The Position
The Senior Marketing Sales Analyst owns and improves the process that turns sales leads into closed/won business. The role designs and maintains the seller workflow, tools, stage-specific service-level agreements (SLAs), and conversion KPIs. It builds and maintains reporting to align the CRO, sales managers, and sellers on performance, trains new hires, and serves as the resource for seller questions about working leads correctly. The analyst partners closely with Marketing to maintain closed-loop lead reporting and to ensure process changes are understood and adopted. The work primarily supports U.S. mid-market and small enterprise sellers in a high-volume, quick-turnaround segment, while also maintaining consistency of lead processes globally, including EMEA and Asia/Pacific. The role is based in New York, NY, with an expectation of working in the office 2–3 days per week.
Requirements
- Bachelor's degree.
- 10+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement).
- Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function.
- Strong foundation in Salesforce reporting infrastructure, including building reports and dashboards natively in Salesforce, in connected applications such as Google Sheets, and in AI-based reporting front ends.
- Strong process design, project management, and analytical skills, with the ability to translate data into clear recommendations.
- Excellent communication skills, including the ability to train and coach sellers directly and present performance and process updates to senior leadership, including the CRO.
Nice To Haves
- Experience with Gemini and/or Claude.
- Experience supporting sellers who manage mid-market or small enterprise accounts in a high-volume, quick-turnaround business.
- Experience supporting or coordinating with global sales teams in EMEA and Asia/Pacific.
Responsibilities
- Design, document, and continuously improve the end-to-end lead-to-opportunity process, including seller steps, tools, and SLAs.
- Identify lead-conversion bottlenecks and inefficiencies and drive fixes in partnership with sales leadership.
- Define and maintain lead-conversion KPIs, including speed-to-lead, contact and connect rates, stage-to-stage conversion, cycle time, and win rate.
- Build and maintain reporting and dashboards for the CRO, sales managers, and sellers in Salesforce, connected tools such as Google Sheets, and AI-based reporting front ends.
- Ensure reporting remains accurate and trusted as the source of truth for lead-to-close performance.
- Train new sales hires on the lead process, required tools, and SLAs as part of onboarding.
- Monitor adherence to the process and proactively address gaps with sellers and managers.
- Serve as the point of contact for sellers' day-to-day questions about following the process correctly.
- Work with Marketing to maintain closed-loop lead reporting and analytics between Marketing and Sales.
- Ensure changes to the lead process initiated by Marketing or Sales are understood, documented, and consistently rolled out to sellers.
- Maintain a U.S.-first focus while ensuring lead-to-close processes, tooling, and reporting are consistent across EMEA and Asia/Pacific.
- Partner with regional Revenue Operations and Sales Operations counterparts to align global process standards.
Benefits
- Comprehensive health and wellness plans.
- 401(k) with a Nielsen company match.
- Generous paid time off policy.
- Depending on the role, a company-provided vehicle and/or discretionary incentive or bonus eligibility may be available.
- This role may be eligible for bonuses, equity, or other incentives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
