Sr. Marketing Operations Specialist

Engine

2d • $83,130 - $115,000 • Hybrid

About The Position

The Sr. Marketing Operations Specialist is a marketing professional who will play a vital role in supporting and optimizing our marketing technology stack, executing campaigns, maintaining data hygiene, and ensuring smooth operational alignment across the marketing function. As a key member of Engine's Marketing Operations team (under the Revenue Operations division), you will partner closely with marketing, sales, and the rest of the revenue operations team to drive exceptional execution of growth initiatives and pipeline growth.

Requirements

• 3–5 years of experience in marketing operations, revenue operations, or a related field.
• Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
• Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
• Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
• Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
• Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
• Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
• Excellent verbal and written communication skills, collaboration between technical and non-technical resources.

Nice To Haves

• 4+ experience using marketing automation and CRMs (Customer.io, Salesforce, etc.).
• Experience in Sr. B2B SaaS or technology industry.
• Experience in a blended sales-led/PLG models is a plus.
• Experience in event operations is a plus.
• Experience with Sales Engagement Platforms is a plus.
• Experience with automation and workflow tools such as Tray.io, Zapier, or AI-assisted development tools like Cursor is a plus.
• Experience with AI/LLM tools such as Claude, ChatGPT, Gemini, or similar platforms is a plus.

Responsibilities

• Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code.
• Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
• Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
• Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
• Document and help streamline processes for campaign operations, lead management, and attribution.
• Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.
• Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.

Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Check out our full list at engine.com/culture.
• Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior