Sr. Marketing Operations Manager

BambooHR • Utah | Hybrid, UT

7h • Hybrid

About The Position

BambooHR is building a dedicated discipline around the technologies that power marketing measurement, attribution, and web data collection. Rather than treating tracking as a collection of scripts and tags, we treat it as a product: thoughtfully architected, well documented, and designed to evolve alongside our web platform, privacy requirements, and marketing technology stack. As the Sr. Marketing Ops Manager, you’ll own the technical foundation connecting website interactions to trusted marketing data. You’ll oversee tagging, consent management, analytics instrumentation, and the data layer that powers downstream platforms including Marketo, Salesforce, and Databricks. Success in this role means creating a scalable, reliable measurement architecture that enables confident business decisions, supports future platform changes, and provides a durable foundation for Marketing and Engineering alike.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience.
• 6–8 years of experience working within a modern marketing technology stack.
• Deep experience with Google Tag Manager and enterprise tag management best practices.
• Experience administering a marketing automation platform, preferably Marketo.
• Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4.
• Working knowledge of consent management platforms such as OneTrust, TrustArc, DataGrail, or similar solutions.
• Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management.
• Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Demonstrated ability to create clear technical documentation, implementation standards, and operational processes.
• Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams.
• Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation.

Nice To Haves

• Experience working with Databricks or modern cloud data platforms.
• SQL proficiency for data validation, troubleshooting, and analysis.
• Experience supporting server-side tagging implementations.
• Familiarity with Salesforce architecture and marketing attribution models.
• Experience developing governance frameworks for enterprise marketing technology environments.
• You are equally comfortable discussing JavaScript implementations with engineers and campaign attribution with marketers. You view measurement architecture as a long-term product to be designed, documented, and continuously improved—not simply a collection of tags to maintain.
• You enjoy bringing structure to ambiguous problems, building scalable systems, and creating sustainable technical foundations that allow others to move quickly with confidence. You work independently, influence without authority, and build credibility through thoughtful documentation, technical expertise, and collaborative problem-solving.

Responsibilities

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

Benefits

• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace

What This Job Offers

• Job Type: Full-time
• Career Level: Senior