Sr. Marketing Manager

PISTOLA Denim•Los Angeles, CA

About The Position

This role is responsible for partnering closely with the Fractional Head of Marketing to develop and execute brand marketing initiatives. The Sr. Marketing Manager will translate overarching brand strategy into actionable 360-degree marketing plans, ensuring consistency of brand messaging across all customer-facing channels. This position involves supporting the development of key brand narratives, product launches, seasonal campaigns, and cultural moments, while serving as a strategic partner to various internal teams including Design, Merchandising, Creative, E-commerce, Wholesale, Social, PR, and Performance Marketing. The role requires managing marketing calendars, leading cross-functional meetings, and driving accountability for key milestones. Additionally, the Sr. Marketing Manager will lead the execution of integrated marketing campaigns, develop go-to-market strategies, and ensure effective messaging across multiple channels. Collaboration with creative teams, support for photoshoot production, and a strong understanding of the social media and influencer landscape are also key aspects of this position. The role involves contributing to brand messaging frameworks, identifying opportunities to amplify brand awareness, and supporting wholesale and e-commerce initiatives. Finally, the Sr. Marketing Manager will track and report on campaign KPIs and own post-campaign analysis.

Requirements

5–7 years of marketing experience, preferably within fashion, apparel, beauty, or lifestyle brands.
Proven experience managing integrated marketing campaigns from concept through execution.
Strong understanding of brand marketing, consumer behavior, and storytelling.
Familiarity with social media, influencer marketing, content strategy, and digital marketing ecosystems.
Experience working cross-functionally with creative, merchandising, sales, and e-commerce teams.
Exceptional organizational and project management skills.
Strong communication and presentation abilities.
Ability to balance strategic thinking with hands-on execution.
Highly collaborative, proactive, and solutions-oriented mindset.

Nice To Haves

Passion for fashion, denim, and contemporary consumer brands.

Responsibilities

Partner closely with the Fractional Head of Marketing to develop and execute seasonal and annual brand marketing initiatives.
Translate overarching brand strategy into actionable 360-degree marketing plans.
Ensure consistency of brand messaging, positioning, and storytelling across all customer-facing channels.
Support the development of key brand narratives, product launches, seasonal campaigns, and cultural moments.
Serve as a strategic partner to Design, Merchandising, Creative, E-commerce, Wholesale, Social, PR, and Performance Marketing teams.
Manage marketing calendars and ensure alignment across departments.
Lead cross-functional meetings and drive accountability against key milestones and deliverables.
Manage both up and down across the organization, helping teams stay aligned and focused on shared objectives.
Lead execution of integrated marketing campaigns from concept through launch.
Develop comprehensive go-to-market strategies for seasonal collections, key product launches, collaborations, and brand initiatives.
Ensure campaign messaging is effectively translated across email, social, influencer, PR, paid media, retail, and wholesale channels.
Partner with creative teams to ensure assets are developed to support all channel needs.
Support Director of Creative Operations and Fractional Head of Marketing in photoshoot production and execution.
Maintain a strong understanding of the evolving social media and influencer landscape.
Collaborate with Social Media Manage and Affiliate / Influencer consultants to ensure content supports broader brand objectives.
Contribute to brand messaging frameworks, campaign briefs, copy direction, and storytelling.
Identify opportunities to amplify brand awareness and engagement through relevant cultural, social, and industry trends.
Partner with wholesale accounts and internal sales teams to support key retail initiatives.
Develop marketing support materials, launch plans, and storytelling tools for wholesale partners.
Ensure brand consistency across all retail and wholesale touchpoints.
Work closely with E-commerce and Performance Marketing teams to ensure performance and brand campaigns are clearly communicating brand and product messages.
Partner with E-commerce team to identify opportunities for brand storytelling and site enhancements.
Track and report on brand and campaign KPIs, as it relates to business objectives.
Own post-campaign recaps, delivering clear analysis, learnings, and go forward optimizations.
Stay current on the competitive space and industry trends.