Sr. Marketing Manager

McKesson•Irving, TX

1d•$107,100 - $178,500•Hybrid

About The Position

The Strategic Marketing Team within the Commercial Strategy & Innovation Group (CSI) at McKesson is seeking a Senior Marketing Manager. The Senior Marketing Manager plays a pivotal role in leading the strategic development and execution of Go-to-Market plans and other innovative marketing initiatives to drive profitable growth and facilitate customer renewal/retention. You serve as a trusted marketing advisor and leadership team contributor to the Commercial Strategy & Innovation Group at McKesson, helping to align marketing strategies with business objectives to meet financial goals.

Requirements

Degree or equivalent and typically requires 7+ years of relevant experience.
4-year degree in Marketing, Business, Communications, or the equivalent relevant business experience
Ideally, 7+ years of relevant experience (e.g., product launch go-to-market, lead generation campaigns, events, etc.)
Excellent communication (written and verbal), collaboration, and interpersonal skills
Experience in managing projects in a matrix organization

Nice To Haves

Healthcare industry experience preferred
Strong critical thinking, analytical, and problem-solving skills
Attention to detail, solid organizational skills, and proactive project management
Knowledge of company products and services

Responsibilities

Develop and drive execution of comprehensive strategic marketing plans and promotional campaigns that align with business objectives to increase demand for new business and cement long-term value for existing customers
Collaborate with product and sales teams to design go-to-market strategies for new and existing products, providing counsel based on sound marketing principles
Oversee the implementation of go-to-market campaigns that engage key target audiences and personas
Engage strategic insights team on research efforts to identify industry trends, customer needs, and competitive landscape and use research data to inform marketing strategies
Orchestrate the development, implementation, and management of integrated marketing campaigns across multiple channels, including digital, print, events, social media, etc.
Manage relationships with external agencies and vendors to ensure the delivery of high-quality marketing assets
Measure and analyze the effectiveness of campaigns, making data-driven decisions on how to optimize performance and return on investment (ROI)
Directs internal teams and external vendors to create and amplify high-impact content and collateral that can be used across all communication channels, including sales enablement, events, and digital.
Develop a deep understanding of CSI solutions and services to effectively differentiate and position them in the market
Create, test, and implement compelling content, messaging, and value propositions that impact our business and our customers
Lead initiatives to enhance brand visibility and thought leadership reputation within the industry, as well as across internal channels
Maximize engagement and leverage communication channels, focusing on answering the question, “How can marketing accelerate growth and retention?”
Lead development of the brand narrative about McKesson’s differentiated value that resonates with our customers and prospects
Develop messaging and senior leadership talking points for professional trade shows and employee meetings
Support the creation of sales enablement tools, including capability presentations, digital/web content, product collateral, case studies, white papers, and other sales collateral
Support promotional objectives to determine the best channels, placement, and deliverables that reach our targeted prospective customers
Capture the voice of the customer in positioning, messaging, and content
Collaborate with CSI and cross-business unit key stakeholders, leadership teams, legal/compliance, and marketing team members
Serve as a key contributor to leadership teams for the areas you support, providing marketing-based insights in response to complex/critical business situations
Partner closely with product and sales leadership, meeting on a regular cadence to explore new opportunities, anticipate challenges, and formulate appropriate responses and redirects
Consult with legal and compliance on a regular cadence to review plans and ensure appropriate actions are taken
Collaborate with marketing colleagues, acting as a resource or mentor for less experienced colleagues
Act as a resource for the business units and solutions you support
Establish yourself as the marketing SME in the areas you support
Work with limited direction and determine and develop approaches to solutions
Provide resolutions to a range of problems
Help leverage the value of Commercial Strategy and Innovation across the Enterprise and weave the One McKesson value into external communications
Collaborate with senior leadership to develop and refine commercial strategies that align with enterprise vision and objectives
Build and maintain strong stakeholder engagement, including the segments marketing, communication, sales and product teams
Take advantage of opportunities to align messaging and promotion to further elevate the McKesson value narrative