Sr. Marketing Manager; Basketball and Ice Hockey

Hudl • Lincoln, NE

9d • Hybrid

About The Position

The Sr. Marketing Manager for Basketball & Ice Hockey is a critical pod leader and individual contributor, responsible for the strategic development, execution, and optimization of the basketball and ice hockey marketing calendar. This role's primary focus is on the North American basketball segment, driving brand awareness, increasing demand, and positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas — with secondary ownership of the ice hockey pod and its outputs. The ideal candidate is highly strategic, execution-focused, and deeply knowledgeable about the elite basketball landscape.

Requirements

• 5–8 years of marketing experience
• Understanding of marketing strategy and go-to-market approaches
• Bachelor's degree in Business, Marketing, Communications, or a related field
• Strong knowledge of the elite basketball landscape and the relevant buyer personas: analytics, human performance, and player recruitment
• Proven experience marketing to elite sports organizations in a B2B environment, with a track record of driving demand and retention
• Deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media, with a proven ability to devise campaigns that engage, inform, and motivate elite buyers
• Experience with web analytics applications (such as Google Analytics), optimizing campaigns through A/B testing, and leveraging data to analyze and report on performance
• Self-motivated with strong leadership skills and a proven ability to manage time, prioritize across a dual-sport remit, and deliver high-quality work in a dynamic organization

Nice To Haves

• Familiarity with ice hockey market and its buyer landscape
• Experience managing external vendors as an extension of an internal marketing team
• Experience working in a Software as a Service (SaaS) environment

Responsibilities

• Lead the marketing strategy for North American basketball and ice hockey, creating quarterly plans with KPIs to drive brand awareness, demand generation, and customer retention through integrated, multi-channel campaigns.
• Ensure this strategy aligns with overall business goals by collaborating closely with sales and strategy teams.
• Take ownership of the basketball and ice hockey pod's output — guiding campaign development, ensuring operational excellence, and maintaining a strong go-to-market process and cross-functional alignment.
• Implement a test-and-learn environment where you challenge assumptions, use data to optimize campaigns, scale what works, and continuously improve our approach.
• Work with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts.
• Maintain strong relationships with leaders in Product Management, Customer Success, and Support to ensure business alignment.
• Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy, market insights, and performance expectations.
• Utilize insights from Product Management, Sales, Customer Success, Support, and Decision Science to maintain a strong understanding of the elite buyer.
• Dive into customer research and product engagement metrics to inform the team's efforts.
• Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics such as CTR, CPL, CRO, and ROAS.
• Ensure marketing budget and resources deliver positive ROI by evaluating channel mix and progress toward key business metrics.

Benefits

• Flexible vacation time
• Company-wide holidays
• Paid sabbatical every five years
• Medical plans tailored for you and your family—including vision, dental, and fertility benefits
• EAP and Employee Resource Groups
• 401(K) matching up to 4% of your own contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Senior