Sr Marketing Manager

Rumpl, Inc.•Portland, OR

10d•Hybrid

About The Position

Rumpl is seeking a Sr Marketing Manager for a high-impact, player-coach role. This position will own Rumpl's go-to-market process, ensuring product launches are clear, consistent, and impactful. The role extends into brand-building across events, partnerships, social media, and community engagement. Responsibilities include architecting seasonal GTM plans, activating at trade shows, managing partnerships, and contributing to creative execution. The role involves managing one direct report while remaining hands-on. Significant travel is expected for trade shows, activations, and partnerships. This role is accountable for brand heat, cultural relevance, and top-of-funnel momentum, and is not suitable for those seeking purely managerial or strategic-layer roles.

Requirements

5-8 years in brand or product marketing, ideally at an outdoor or active lifestyle brand in the $35M–$150M range
Proven track record managing GTM calendars and cross-functional launches
Strong project management skills with sharp attention to detail
Experience building wholesale marketing tools and assets
Experience planning and executing events and activations
Experience managing a small team or direct reports
Experience building influencer or community-driven programs
Player-coach: You can think strategically and execute in the same day
Connector: You're comfortable building relationships with buyers, creators, partners, and community members
High energy: You can show up at a trade show and engage with hundreds of people without fading
Taste-driven: You know what good looks like in brand, product, and culture
Scrappy: You can operate effectively in a resource-constrained environment
Digitally fluent: You understand how physical activations translate into digital attention

Responsibilities

Own Rumpl's seasonal GTM calendar in partnership with Product and Creative
Collaborate early in the product lifecycle to shape positioning, naming, and storytelling
Translate GTM milestones into actionable plans and timelines across teams
Lead campaign briefing across Marketing, Ecommerce, and Sales
Project manage all creative and marketing deliverables end to end
Present campaign narratives and launch plans to stakeholders
Analyze performance and document post-launch learnings to improve over time
Oversee creation of sell-in decks, workbooks, POP, and trade show materials
Partner closely with Sales to ensure tools and storytelling support revenue goals
Coordinate with Creative on layout, copy, and packaging elements
Lead Rumpl's presence at trade shows, grassroots activations, and community events
Allocate and deploy event budgets for maximum brand impact
Identify, develop, and execute brand partnerships and collaborations that feel authentic and culturally relevant
Own organic social strategy — channel planning, content cadence, performance insights
Build and manage a network of creators and brand advocates
Amplify UGC and community storytelling across channels
Track performance and optimize for engagement, reach, and traffic