Sr. Marketing Manager - Shopper & Field Marketing

PepsiCo • Mississauga, ON

1d

About The Position

At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations! We are looking to hire a Senior Marketing Manager to lead our Shopper & Field Marketing agenda and champion our brands (and customers) growth in these ever-important channels across Canada. A change leader and influencer, this role will build a strategic vision, set the agenda, and build breakthrough portfolio marketing and brand engagement plans that deliver both short-term and long-term results.

Requirements

• Minimum of bachelor’s degree (Business degree preferred)
• 10+ years’ experience in consumer-packaged goods marketing
• Demonstrated ability to lead, develop and create breakthrough consumer marketing plans that drive short- and long-term results
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Demonstrated ability to coach and build top talent with the organization
• Proven ability to lead agency relationships to achieve gold standard results
• Business savvy and an opportunity seeker

Responsibilities

• Lead the development and execution of breakthrough shopper marketing plans in Large Format channels which deliver brand growth and strengthen brand equity.
• Lead annual key selling cycle planning and execution in collaboration with Sales Strategy & 1PepsiCo Sales leads.
• Collaborate and develop strategic relationships with our top Canadian customers marketing teams to ensure our marketing plans are connected and strategically aligned to their corporate strategies.
• Wire and collaborate with 1PepsiCo Sales organization to ensure strategic alignment for growth maximization.
• Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade and Partners), cross functional partners including Sales Strategy, Field and 1PCT Sales to ensure excellence across all consumer touch points.
• Manage the POS & Tool forecasting, shipping and tracking processes from marketing standpoint to realize efficiencies and drive best in class execution.
• Act as key Marketing partner to Field Selling organization on behalf of brand teams, pull through all executional priorities and selling information and effectively cascade to the field.
• Foster strong working relationship with Better Together foods colleagues, partnering to develop an annual calendar of marketing programing which brings together our iconic food and beverage brands.
• Lead the development of all Better Together marketing campaigns in partnership with Foods counterpart ensuring flawless execution.
• Lead innovation and commercialization agenda for Costco, ensuring speed to market and strategic alignment across product launches.
• Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade & Partners) to build an innovation pipeline which will deliver brand growth that aligns with customer priorities.
• Foster strong collaborative working relationships with cross functional commercialization team, 1PCT Costco Sales leads and sales strategy partners.
• Manage, coach, and develop a team of 3 direct reports to achieve portfolio objectives and deliver beverages growth aspirations.
• Play an active role as a senior member of PBC Canada marketing team supporting department engagement and org health initiatives.

Benefits

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior