Sr. Marketing Manager - Engagment, Amazon Flex

Amazon • Bellevue, WA

28d • Onsite

About The Position

The Sr. Engagement Marketing Manager is responsible for managing the population of engaged delivery partners across Flex Americas, specifically: US, Canada, Mexico and Brazil. This role partners closely with demand forecasters to set and deliver week-to-week goals for the number of Amazon Flex weekly-active-users, utilizing available levers to improve delivery partner engagement and productivity. A successful candidate will be constantly piloting, measuring and launching new levers, looking around corners to ensure we are ready for every potential scenario. This role requires experience with collecting and critically evaluating data, the ability to succinctly communicate complex topics and a history of being able to influence the roadmaps of peers and leaders. As a part of a marketing team, this role needs to not only understand the data but be obsessed with feedback from our delivery partners, and ensuring they have the best possible experience through personalized and relevant messaging and offerings. This role is part of the Flex MACRO team, responsible for acquisition, onboarding, first-route activation and lifecycle engagement of delivery partners.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Weekly and monthly reporting of pool growth indicators, deep dives on trends and performance of Amazon Flex’s engagement levers.
• Draw out key insights from reporting data to inform reactive actions and solve for longer term big rocks.
• Own and build on a playbook of re-engagement, retention and productivity levers via an ongoing set of structured pilots which increase the effectiveness and the ROI of those levers.
• Build a closed loop systems for receiving and taking action based on delivery partner feedback.
• Drive a customer obsessed approach to engagement messaging and offerings; using marketing research models to ensure incentives, offers and communication is relevant to delivery partner segments.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed