Sr. Marketing Manager, Engagement, WW Amazon Flex, Amazon Flex

Amazon • New York, NY

2d

About The Position

At Amazon, our goal is to exceed the expectations of customers by ensuring that
their orders are delivered where and when they need them, as quickly,
accurately, and cost efficiently as possible. To meet this goal, Amazon is
continually striving to innovate and provide best in class service through the
introduction of pioneering new products and services in the last mile delivery
space, including the continuous innovation and expansion of Amazon Flex program.
Amazon Flex works directly with independent contractors – called delivery
partners – to make deliveries to our customers. With Amazon Flex, individuals
can now be their own boss delivering Amazon packages.

We are seeking an experienced Senior Product Marketing Manager for Worldwide
delivery partner Engagement for Amazon Flex, who will lead formulating,
iterating and implementing the the strategy, execution, and optimization of our
engagement marketing efforts across 9 countries where Amazon Flex currently
operates. The role owner will be the single-threaded owner responsible for
driving global DP engagement using all available product, marketing, and program
levers. This high-impact role focuses on improving early lifecycle engagement,
growth and retention while improving platform usage across our global Amazon
Flex network. You will develop engagement playbooks, define engagement strategy,
and create three-year plans that deliver strong results for the delivery
partners while supporting business goals of lowering costs to serve and enabling
rapid business growth.

You will own the WW product marketing strategy for Promotions, Rewards Program,
and Offers product across all marketing channels in 9 countries (US, CA, MX, BR,
UK, IN, JP, AU, SG). This role serves as the subject matter expert on delivery
engagement, advising WW Flex marketing and business leaders. You'll lead the
product marketing relationship for Promotions, help create new engagement
strategies for upcoming delivery types and modes of transport including Quick
Commerce businesses, and own the product and marketing roadmap for the WW
Referral Program (Refer-a-Friend) and other engagement programs.

About the team
At Amazon, we're working to be the most Customer-centric company on earth. One
customer experience that we’re constantly looking to take to a new level is how
to coordinate the delivery of their orders. Our goal is to exceed the
expectations of all our customers by ensuring that their orders, no matter how
large or small are delivered where and when they need them, as quickly,
accurately, and cost effectively as possible. To meet this goal, Amazon is
continually striving to innovate and provide best in class service levels
through the introduction of pioneering new logistics products and services
significantly complimented by entrepreneurs like Amazon Delivery Service
Partners and Amazon Flex. Amazon Flex crowdsources independent contractors –
called Delivery Partners – to coordinate deliveries to our customers.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting

Nice To Haves

• Experience using data and metrics to drive improvements
• Experience creating and managing complex, cross-team project plans
• Experience leading go-to-market for consumer software or hardware product launches

Responsibilities

• DP Lifecycle Strategy & Execution Develop and execute WW delivery partner engagement strategy and playbooks with focus on driving DP retention and churn mitigation
• Collaborate with product partners to inform the product roadmap that impacts loyalty, and drive adoption among regional marketing teams
• Deliver go-to-market plans and drive WW parity of engagement programs and products across all markets
• Cross-Functional Partnership & Influence Partner cross-functionally with regional marketing, marketing communications, product, business intelligence, legal, and finance teams to design, launch, and optimize programs at scale
• Influence regional marketing, product teams, finance, and advise senior business leaders on engagement strategies.
• Data-Driven Marketing & Optimization Translate insights into compelling, localized marketing strategies that drive measurable outcomes.
• Define customer segmentation and personalization strategies that improve engagement and retention.
• Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email, push notification, SMS, WhatsApp, in-app messages).
• Analyze lifecycle funnel metrics, identify drop-off points, and design data-driven interventions to sustain engagement
• Measurement & Leadership Communication Develop RoI model frameworks with finance partners for engagement initiatives.
• Present business reviews and program narratives to senior leadership, including WBR/MBR/QBR inputs.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed